Every construction owner shops their insurance the same way they shop everything else.
Get three bids. Pick the best price. Move on.
But insurance doesn't work like anything else you buy.
Micah Salas has been simplifying commercial insurance for construction companies for 15 years. And he uses one analogy that changes the way every owner thinks about it.
Selling your house.
You don't list a dumpy house and hope for the best. You cut the grass. You stage it. You make it as attractive as possible to drive the most interest — because more interest means better offers.
Insurance is the exact inverse.
The more attractive your company looks to underwriters — the more they compete for your business — the lower your premium goes.
Most construction owners have never thought about it this way.
Full episode with Micah Salas drops tomorrow.
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