Videos

July 28, 2026

How a Podcast Helps You Discover Your Voice

You don't need a podcast to do this. Record yourself talking through an idea. A presentation. A hard conversation. Then watch it back. That's it. That's the exercise. Growth isn't pass/fail, it's bookends. Look back a year later and see how far you've come Boost Your Leadership game with The…

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July 27, 2026

It's Monday. This is Where Most Goals Die

It's Monday. The day most goals get their first real test and lose. It's not the bad morning. It's the story you tell yourself right after you fail to take action as planned. Most people never even notice they're continually trapped in pass fail thinking. Listen to this week's full…

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July 24, 2026

Resources vs Resourcefulness

Boost Your Leadership game with The Construction Leadership Lab: https://www.depthbuilder.com/construction-leadership-lab Download your free copy of Becoming the Promise You are Intended to Be: https://www.depthbuilder.com/books Sign up for weekly insights on leaving the construction industry better than you found it: Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7147552350830833665 #lifelessons #relationships #personaldevelopment #changeleaders #learningsandmissteps #depthbuilder #emotionalbungeejumpers…

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July 23, 2026

The Real Reason Construction Tech Dies in the Field with AJ Waters

AJ Waters wanted to design stadiums. Instead, he ended up rebuilding the operating system for one of the largest construction companies in the world and learning, the hard way, why so many digital transformations quietly collapse in the field. In this episode, AJ takes Jesse inside the messy reality of…

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July 23, 2026

Why Most Construction Tech Rollouts Fail (and What Works) with AJ Waters

Boost Your Leadership game with The Construction Leadership Lab: https://www.depthbuilder.com/construction-leadership-lab Download your free copy of Becoming the Promise You are Intended to Be: https://www.depthbuilder.com/books Sign up for weekly insights on leaving the construction industry better than you found it: Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7147552350830833665 #lifelessons #relationships #personaldevelopment #changeleaders #learningsandmissteps #depthbuilder #emotionalbungeejumpers…

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July 22, 2026

Jetsons at Home, Flintstones at Work

The Jetsons at home. The Flintstones at work. That gap is exactly what pushed AJ Waters to change how an entire construction company used technology. Full episode (dropping Thursday) follows his journey — and what it taught him about leading change in an industry that doesn't love change. Subscribe so…

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July 21, 2026

Why Field Tech Fails Installers Every Time

Most construction tech gets built top-down — for GCs and management — while the people actually installing on the job site get an afterthought version. Here's why that gap keeps showing up in the tools built for our industry. Boost Your Leadership game with The Construction Leadership Lab: https://www.depthbuilder.com/construction-leadership-lab Download…

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July 20, 2026

I'm a Data Monkey Now: Construction Technology's Biggest Problem

"I'm supposed to be installing pipe, not feeding data to somebody." Jesse gets real about why so much construction tech misses the mark for the people actually doing the work in the field. Built for GCs, sold to the top — but what about the guy on the ground whose…

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July 17, 2026

You’re Not for Everyone (And That’s the Point)

You're not for everyone and that's actually the point. Trying to be liked by everybody usually means you're not being real with anybody. This clip is a reminder that autthenticity, humility, and knowing when to sepak (and when not to ) is a journey, not a destination and it's one…

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July 16, 2026

Too Much for Some, Just Right for Others: Amy Cordero-Houk on Being Authentic, Unapologetic, and ...

There's a version of "authentic" that's just an excuse to be obnoxious. Amy Houk isn't that version. Amy is the president of National Lien Services and RSC Preliminary Lien Services and joins Jesse to talk about turning 50 and how that moment changed everything: she stopped caring about most things…

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July 16, 2026

Amy Cordero-Houk: The 50-Year-Old Realization That Changed How She Leads (And Gets Paid)

There's a version of "authentic" that's just an excuse to be obnoxious. Amy Cordero-Houk isn't that version. In this episode of Learnings & Missteps, Jesse sits down with Amy — president of National Lien Services and RSC Preliminary Lien Services — for a conversation that moves from personal growth to…

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July 15, 2026

You Are Enough—Just Contribute

The version that gets universally liked usually takes a lot of energy to maintain. Overcompensating. Posturing. Performing. Managing every angle of how you come across. It works, in the sense that people like what they see. But it's not real, and it's not sustainable. And underneath it is a quiet…

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July 14, 2026

Are You Actually a Leader? (2 Questions)

Leadership is simpler than people make it. Two questions: Do you have followers? Do you have a direction? That's it. Everything else is layers on top. Full conversation with Amy Houk drops this Thursday on Learnings & Missteps. Boost Your Leadership game with The Construction Leadership Lab: https://www.depthbuilder.com/construction-leadership-lab Download your…

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July 13, 2026

You're on My Dead List

Authenticity isn't a personality trait you perform. It's what's left when you stop managing how people perceive you. Full conversation with Amy Houk drops Thursday on Learnings & Missteps. Get the Time Management System that makes people dangerously effective: https://www.depthbuilder.com/time-management-webinar-sign-up-page Download your free copy of Becoming the Promise You are…

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July 10, 2026

The Rubber Meets the Road Performance Conversations

Get the Time Management System that makes people dangerously effective: https://www.depthbuilder.com/time-management-webinar-sign-up-page Download your free copy of Becoming the Promise You are Intended to Be: https://www.depthbuilder.com/books Sign up for weekly insights on leaving the construction industry better than you found it: Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7147552350830833665 #lifelessons #relationships #personaldevelopment #changeleaders #learningsandmissteps #depthbuilder…

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July 9, 2026

Why Feedback Doesn't Work with Construction Crews, And What to Say Instead

Feedback is optional. Performance isn't. Most managers default to soft, vague feedback — the "poo-poo sandwich" of compliment, critique, compliment — because it feels kinder. But feedback is suggestive by nature, appropriate for social settings or volunteer environments where the stakes are low. Performance conversations are different. They require clarity,…

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July 9, 2026

Stop Giving Feedback - Have this Conversation Instead

Feedback is optional. Performance isn't. Most managers default to soft, vague feedback, the "poo-poo sandwich" of compliment, critique, compliment, because it feels safe. But feedback is suggestive by nature, appropriate for social settings or volunteer environments where the stakes are low. Performance conversations are different. They require clarity, accountability, and…

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July 8, 2026

Why the “Feedback Sandwich” Fails ... Batting 600

The feedback sandwich is popular because it's nice and easy. Compliment. Critique. Compliment. That's the formula most leaders are taught. It feels safe and kind. But here's why the feedback usually fails; people do the math. Two good comments, one bad one? That's a win. The critical feedback gets buried…

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July 7, 2026

Hundreds of Hard Conversations. Only Two Went Wrong

Performance conversations never feel good — not even after hundreds of them. Out of hundreds of performance conversations, only 2 ever turned into real conflict for Jesse. The rest? People took it and came back ready to change. The nervousness never goes away. But the outcomes are almost never as…

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July 6, 2026

Quitting vs. Surrendering: The Leadership Mindset Shift

Surrender isn't quitting. It's letting go of control you never actually had. There's a difference between fighting the condition life throws at you and accepting them so you can actually move forward. One is exhausting. The other is freedom. Get the Time Management System that makes people dangerously effective: https://www.depthbuilder.com/time-management-webinar-sign-up-page…

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July 3, 2026

He Went to Rehab to Fool the Judge. Then This Happened

Bradley Henderson wasn't trying to get better. He was trying to look good for a judge. But a picnic table, a journal, and three strangers in their first week of sobriety changed the plan. Catch the full episode for more. Get the Time Management System that makes people dangerously effective:…

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July 2, 2026

No Excuses, No Victims: Bradley Henderson on Radical Ownership and Closing the Divide

Bradley Henderson built a company that bridges the field-office gap in construction, but the story of how he got there is the one worth hearing. Plumb Line Operations founder and field worker advocate Bradley Henderson joins Jesse to talk about the personal cost of traveling construction work, what addiction and…

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July 2, 2026

Own the Problem, Own the Path, Own the Outcome: The Second Chance Lane with Bradley Henderson

Bradley Henderson built a company that bridges the field-office gap in construction, but the story of how he got there is the one worth hearing. Plumb Line Operations founder and field worker advocate Bradley Henderson joins Jesse to talk about the personal cost of traveling construction work, what addiction and…

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July 1, 2026

The Tax Incentive Most Employers Don't Take Advantage Of

Companies hiring guys with a past can unlock tax credits, insurance incentives, and federal programs they don't even know exist. But none of it works without one thing: structure. Catch this week's newest Learning's and Missteps episode dropping Thursday. Get the Time Management System that makes people dangerously effective: https://www.depthbuilder.com/time-management-webinar-sign-up-page…

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