Brittany Jacques grew up on her grandfather’s excavation sites, then became a behavioral social scientist. She spent two years in the field watching how construction crews really communicate. What she saw changed how she thinks about retention. The industry puts enormous effort into project infrastructure and almost none into people infrastructure.
Jesse and Brittany get into why entry-level workers leave and what leaders can do about it. They cover how to bridge generational communication gaps, and why people development is one of the most important investments an owner can make.
What you’ll learn
• Why construction needs a “people blueprint” with the same rigor as a project plan
• How a foreman and a Gen Z laborer can look at the same moment and see two different things
• Why Brittany and Jesse both say turnover is a treatment and development problem, not a work ethic problem
• Why culture change has to start with owners and executives, and why a leader’s beliefs cap what their crew can do
• How the Pygmalion effect plays out on job sites
• The real cost of losing one person: the skill set, the project, the reputation, and about six months for a crew to gel
• The “two C’s” Brittany teaches: lead with curiosity, then find something in common or give a compliment
• Jesse’s “visible leadership” exercise: walk the job, pick up three pieces of trash, and meet someone new
Connect with Brittany Jacques on LinkedIn (https://www.linkedin.com/in/brittany-jacques-162a1a147/)
Visit the Website: https://www.magnifiedconsulting.net/
00:00 People Over Principles
00:21 Meet Brittany Jacques
02:33 Why Magnify People
04:34 Building People Infrastructure
07:17 Field Lessons and Generational Gaps
09:38 Phones and Teaching on Site
12:30 Culture Versus Marketing Hype
15:29 Mistreatment and Turnover Reality
19:14 Leadership Lids and Behavior Change
21:54 Pygmalion Effect and Expectations
24:32 Training as Retention Strategy
25:57 Confidence and Why
28:09 From Field Roots
31:07 Humanize Leadership
34:12 Trust and Retention
36:52 Curiosity Commonality Compliments
38:05 Visible Leadership Walks
41:45 Finding the Right Clients
45:45 People Blueprint System
47:46 Where to Connect
48:48 Promise to Magnify
Lets leave the Construction Industry Better than We Found It https://www.depthbuilder.com/construction-leadership-lab
Download the free PDF copy of Becoming the Promise You are Intended to Be (https://www.depthbuilder.com/books)
