Sales blames marketing. Marketing blames ops. Ops blames sales. Neel Zbinden says it usually starts at the top.
After 30 years in restaurants, Neel quit on April 1st with no plan. A few months later she was in construction marketing, teaching herself the job through trial and error. Today she's the founder of Z Collab Group and co-founder and president of Contractors, Closers, and Connections (CCC) Fort Worth. She fixes the disconnect between sales, marketing, brand, and operations, and she won't work with anyone who lies, cheats, or steals. She tells them on the first call.
In this episode:
• Why service-industry people make great hires in construction
• What field marketing really is (hint: the extra mile)
• Why departments battle, and why great people get fired for bad leadership
• Quarterly reviews, simple CRMs, and cutting the busy work
• Why "What's in it for me?" loses the room
00:00 Leadership Sets the Tone
06:04 From Restaurants to Construction
12:20 Service Mindset and Transferable Skills
15:39 What Field Marketing Really Is
22:35 Aligning Teams and Fixing CRM Chaos
29:41 Integrity and Ops vs Sales Disconnect
32:56 Speaking Up at Work
34:36 Consulting Gets Heard
37:00 Sales Marketing Reality Check
39:10 Delegation and Giving Value
40:43 Training as Retention
44:07 Bachata Training Lesson
47:38 Owning Your Voice
Lets leave the Construction Industry Better than We Found It https://www.depthbuilder.com/construction-leadership-lab
Download the free PDF copy of Becoming the Promise You are Intended to Be (https://www.depthbuilder.com/books)
