You'd never start a project without knowing what it's going to cost you. But most people say yes to commitments without running those same numbers.

Jesse calls it choose your consequence. Consequence isn't punishment. It's the result of every decision you make — whether you're paying attention or not.

He puts his own life on the table. Explains why he doesn't date. Not because he can't. Because he ran the numbers on what it actually costs him — and decided that's not where his focus belongs.

Every yes is a no to something else. The question is whether you're making that call on purpose.

If you keep ending the week feeling busy but stuck — watch this one.

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