Are you being muzzled by your company's social media policy? Feel that twinge of frustration when you want to share your industry wisdom but corporate red tape yanks back the reins? This episode is where we confront the paradox of content creation in the construction industry head-on. We're standing up for the seasoned professionals with golden nuggets of knowledge they're itching to share and calling out the corporate bigwigs whose knee-jerk reactions to social media are stifling potential. It’s time for a candid chat about humanizing our digital connections and leveraging the untapped potential of personal advocacy in attracting top-tier talent.
00:00 Introduction to Content Creation in Construction
00:42 The Power of Human Connection in Branding
01:01 Addressing the Talent Problem in Construction
01:52 The Impact of Social Media Visibility
02:19 The Downside of Restrictive Social Media Policies
03:05 The Need for Corporate Support for Influencers
03:19 Questions for Reluctant Creators and Corporate Leaders
03:44 Conclusion and Final Thoughts
