July 17, 2025

Zen and the Art of Tech: Phyllis Winters on Leadership and Innovation

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Season 3

In this episode, Jesse welcomes Ms. Phyllis Winters, a seasoned expert with 30 years of experience across various industries like nuclear, healthcare, and construction. Phyllis discusses her journey from overcoming a challenging childhood to achieving significant milestones in the world of tech and business strategy. She emphasizes the importance of a problem-solving mindset and shares valuable insights on leveraging AI and technology for business growth. The episode covers practical tips for AI usage, the significance of strategy in tech implementation, and Phyllis’s unique approach to making complex subjects accessible and enjoyable. Tune in to learn how Phyllis became a pivotal guide for businesses looking to innovate and scale.

00:00 Welcome Back to LnM Family

00:14 Introducing Our Expert Guest: Phyllis Winters

01:45 Phyllis Winters' Background and Motto

03:55 Overcoming Challenges and Early Life

05:16 College and Career Beginnings

06:26 Navigating the Tech Industry

07:31 The Value of Life Experience

12:56 AI and Problem Solving

15:44 The Importance of Clear Communication with AI

27:21 Breaking Barriers in a Male-Dominated Industry

30:25 Breaking Through the Wall: Learning the Language

30:48 Starting a Business: The Journey Begins

30:56 From Accounting to Management Consulting

33:46 The Rise of PCs: A New Opportunity

34:51 A Business Partnership Gone Wrong

35:53 Transition to the Online World

38:02 Embracing Tech and Business Zen

46:22 Leveraging AI for Business Success

54:10 The Promise of Holistic Business Coaching

59:00 Final Thoughts and Reflections

Make yourself a priority and get more done: https://www.depthbuilder.com/do-the-damn-thing

Download a PDF copy of Becoming the Promise You are Intended to Be
https://www.depthbuilder.com/books

00:00 - Meet Phyllis: The Problem Solver

04:03 - Early Years & Problem-Solving Origins

07:53 - Education, Careers & Facing Naysayers

14:08 - Finding Common Ground in Tech

21:35 - Business Birth & Partnership Challenges

32:13 - AI Advice & Practical Applications

43:23 - Business & Tech Zen Today

56:41 - Creating Ripple Effects of Impact

01:03:29 - Closing Thoughts & Book Offer

WEBVTT

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Oh my God, you're like a real person, as opposed to what.

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What is going on L&M family.

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So glad you're back and you probably noticed there's been an uptick on the number of episodes that we've been releasing and so glad that you came back because or maybe, if you're not ready for this, hold on to your seats, because what we got today is an expert or somebody that is serving the world in a pretty unique way when it comes to AI systems and business strategy.

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Like you already know, you've been hearing about it.

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You're curious.

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We got somebody that knows what the hell they're doing with the thing, and I ain't that person.

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It is our guest.

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She brings 30 years of experience from all kinds of industries, including the nuclear, space, construction, healthcare, medical, legal lots of stuff here, folks.

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So hopefully I'll do a good job in getting some good nuggets for us.

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Her name is Ms Phyllis Winters and she is your guide and she will be our guide to business and tech zen, which I'm super eager to hear about this zen stuff.

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But before that, if this is your first time here, you're listening to the Learnings and Missteps podcast, where amazing human beings just like you are sharing their gifts and talents to leave this world better than they found it.

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I'm Jesse, your selfish servant, and we about to get to know Ms Phyllyllis.

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Miss Phyllis, how are you?

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Hi Jesse, I am great.

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Thank you so much for having me.

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Oh, I'm ecstatic.

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So folks out there, if you know me, you know I'm kind of crazy and I just do stuff on a whim.

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Miss Phyllis is one of those super courageous characters because we're a part of another group that were doing and learning cool things, and I said, hey, if you want to be interviewed, click the link.

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And she signed up and bam, we're here.

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And so I got to read what your motto is, miss Phyllis, and I'm curious and I know that the L&M family would love to know this answer why does the impossible take just a little bit longer?

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Mostly because there's usually an extra step or two.

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My whole reason for being is to solve problems for other people and I am a master problem solver and I solve problems in business and technology and AI and strategy.

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I just solve problems.

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That's kind of my superpower and my motto is the difficult I do right away.

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The impossible takes a little longer and that's just because there's usually one or two steps in there past the difficult.

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That makes it take a little longer.

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Oh, my goodness.

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Okay, so we're going to talk some problem solving talk, because I have a similar affliction.

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I take it that when you're helping and serving people with a problem and you have an idea or solution, the response is that's not possible, we can't do that.

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Do you face that quite a bit.

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I do, jesse.

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And not only do they say it's not possible, they say they've already been told it can't be done.

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And when somebody says it can't be done, that's like waving a red flag in front of a bull, and I'd like in over 30 years I have never, ever had to tell a client it can't be done, ever.

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So when someone tells you it can't be done, that just means they don't know how to do it.

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OK, and so what is it about problems?

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Because right now we're talking about problems generally, but what is it about problems that attracts you or motivates you to give them so much energy and effort?

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Well, it starts way back when I was very young.

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I'm the oldest of six children.

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I grew up in a very chaotic, toxic home and, as the oldest, I was a leader.

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I was the substitute mom, I was the problem solver.

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And the way we learned to cope was basically Phyllis learned to cope and taught the little ones that we can get through this and I would always go for what's the worst case and then we would prepare for the worst case and then if it was just bad and it wasn't worse, we would go.

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We have a win.

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That was great.

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So we kind of developed that mindset very young and because I was kind of the adult in a lot of situations where I should have been the child, I learned how to just do a lot of things really early.

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And because of that situation, when I'm the oldest and my sister is the next one, she was into dolls and she would play with dolls and she'd play house and she'd do tea parties and all that and I'm like I just changed diapers and I just did laundry and I have no interest in playing house.

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But what interested me was puzzles.

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I loved doing puzzles.

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So she's playing with her dolls, I'm doing puzzles and I think that was the first iteration of me realizing how good I was at solving problems.

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And then it just grew and as I became a senior in high school, my father sat me down and said hey, you got to get out of these college prep classes.

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You've got to take a typing class so you can get a job.

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And I just looked at him and I said, no, I'm going to go to college.

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He goes no, you can't, we can't afford it.

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And I just looked him right in the eye and said I'm going to do it, I'll figure it out.

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And that was like really gutsy at that.

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I was 17, and he was kind of an iron-fisted father.

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And he just looked at me and he goes okay, well, you're going to wish you had a typing class and in those days I was blessed because you could get grants and loans and scholarships and college work, study, and I was able to just cobble it all together and I'm living in a little tiny town where I had never even seen an airport before.

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And I'm flying to a state to have an interview at a college.

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I paid for the airplane ticket I had.

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I ended up getting scholarships and loans and grants and things and I went to college as the first person in my family ever to go to college.

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And then another problem was I came with the student loans.

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So at the end of my sophomore year my advisor said okay, so let's look at.

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Oh okay, so what you're in computers?

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He looked right at me and he goes there's no jobs in computers.

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And, parenthetically, what he meant was for girls.

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My face drained white and I went oh my God, I have school loans.

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Where's the money?

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What do I have to?

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Where can I make money?

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I've got to be able to pay them back.

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And he said, well, accounting.

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And I'm like, oh good, I'm a math person, numbers are numbers, I can do accounting.

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So I did a four-year accounting major in two years because I needed that.

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I did.

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I love accounting and I am a CPA.

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I retired from active CPAdom but you have that knowledge forever.

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And that was kind of how I justified it to myself.

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I was like, well, whatever I do, every business needs accounting, so this isn't all bad.

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And so that's how.

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I got into that.

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But I had majored in computer science and he told me oh, there's no jobs there.

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So that was two major problems in my life solved, and so by then it was just second nature to me.

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I didn't realize that it was a special gift.

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Oh, my goodness.

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So thank you.

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Big rocks, big like life experiences that are evidence that not like other people have the same experience.

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Same experience, and what I mean by that is a less than supporting and motivating parent, short-sighted or narrow thinking of people that should be supporting you and helping you, and then we'll just say premature, massive responsibilities, meaning before you're even like biologically ready in terms of brain development to be caring for others.

00:08:06.976 --> 00:08:13.264
Right Like when you were a young lady you had your five siblings that you were kind of the responsible one for.

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Right.

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And these are common human experiences.

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And the reason I want to point that out is for, like the LNM family member out there listening to this, like you're not alone, the L&M family member out there listening to this, you're not alone, man.

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It's tough, sure, but you're not alone.

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Now, going back to that early, thrown into the fire, figure something out, make a decision and if it's better than worse, we're ahead.

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I think I love that.

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Right Is is it better than worse?

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Because some people might say, well, that's low standards, like sure, depending on where you are on.

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Well, I'll just go and say on the socioeconomic status, because when you're broke and hungry, better than worse is pretty damn good, exactly, exactly.

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And so understand, like, what was it about that helped you?

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I'm going to say, I'm going to call it like a callus.

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You kind of built a shell that helped you not get distracted without or by missing perfection, because better than worse is not perfect, but it's progress.

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And I don't even Jesse, I didn't even look at it as progress.

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I looked at it as we got through another day.

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So it wasn't even like I had a specific goal.

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The goal was to get us all through today with nobody getting beat up, nobody getting hurt, nobody having no clothes to wear to school tomorrow, nobody going hungry and, when they were young, no babies in dirty diapers.

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So it was like a day by day thing I did not have a long term plan at that point, when I was seven, I was the oldest of five and so it was, my days were full and I was going to school and I'm pretty smart cookie, so I was doing really well in school and luckily it's kind of faded as I gotten older.

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But I had a photographic memory in smart cookie.

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So I was doing really well in school and luckily it's kind of faded as I gotten older.

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But I had a photographic memory in those days so I could just read the book and I knew and I didn't have to study.

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I didn't have a lot of time to study, but I didn't realize it was a thing, jesse, until I got older.

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And then everybody's saying, like, how did you do that?

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I'm like, how would I not do it?

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Because I felt so much dependence of my siblings that, like, somebody's got to drive this bus and you're the older one, so it better be you.

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It was their attitude.

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So it wasn't a long-term plan at all, it was just a daily survival.

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Well, thank you, and I think that's ultra, ultra important because I know and where you're at today in this universe is evidence that sometimes day by day is what it is.

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But it's like the value of that, it's an enormous number of reps, repetitions to discover and we'll say, embrace the fact that you can figure it out.

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And so then, looking back and I'm sure this wasn't what was going through your head, right, because similarly you and I have very similar paths but I can look back and say, hell, I've worked through tougher stuff, like I figured it out.

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Then, when I kind of had that realization, then it was like, okay, I can be thinking more than just today, I can think about the next three days, I can make decisions that have broader impact for a week, for a month, for a year.

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But the foundation is the evidence that I can overcome the challenge we want to do.

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The LNM family member shout out, and this one goes to my buddy, mr Jim Gontorius.

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Jim, you've been a massive and fierce supporter of a lot of the things that I get my hands into and I appreciate you taking the time to make this comment.

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Jim says I don't know how you do all the things that you do.

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We can't thank you enough for what you have done, not only with the last event but over the last couple of years.

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Without the do the damn thing thought in my head Breakthrough Builders may have never happened.

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Your ripples of impact travel a lot farther than you may think.

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Mr Jim, I'm getting allergies over here.

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I'm getting a little teary-eyed.

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I appreciate you leaving that comment.

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I appreciate you letting me speak into your life and also for you speaking into my life and folks L&M family you already know.

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Leave me a comment, send me a DM.

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It doesn't have to be positive and lovely.

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It could be something that bugs you.

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All of them are signals to me that at least one person is listening and it gives me the opportunity to shout you out in a future episode.

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And I have.

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It's not just that I can, I've done it.

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Yes, the one thing I'll say that I ever even considered of the future was when things were really bad, and I remember feeling this very young.

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I would say am I even going to remember this in five years?

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And if so, I better pay attention, it's just noise, let's just get through the day.

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So there were, so that that realization came to me more around like age 1011, where I was like, hey, like all this stuff, like I just I can't deal with it at that level.

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And I so I learned to say, if this is something I'm going to wish I had attended to five years from now, then I'm going to do it, but if I won't remember it, I'm not going to stress.

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It's static.

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I love that Solid, solid mental model to like focus on what's important.

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Now you mentioned puzzles.

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Guess what I love puzzles, like absolutely.

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I haven't touched one in years because I can't stop.

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It consumes me because I'm obsessive, I got issues, anyways.

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But they clearly serve you well, your issues, so I wouldn't kick them out.

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They do.

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Yes, ma'am, a hundred percent.

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They are beautiful, glamorous, glorious issues, and I got plenty of them, and they have issues too.

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So it's all good In terms of like puzzles.

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What is the?

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What did you see?

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Is there a thread between the puzzles and computers, or technology for that matter?

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Absolutely.

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Yes, you just hit the nail right on that.

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Yes, absolutely, because a puzzle is looking at something that looks horrible it's a mess and then straightening it out and making it be something.

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And I loved programming from high school.

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Our first computer in school was in my senior year and I started programming in high school and I was like that geeky, nerdy kid like everybody else was like and I was very excited about it and what it is.

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It's a different kind of puzzle.

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It's that you look at, well, what is it you're trying to do, break it down into the steps that it takes to get there.

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And now how do you tell a machine how to do that and that the puzzle part of it is?

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There was trial and error and in those days debugging was like a nightmare.

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Nowadays debugging is really simple, but in those days debugging could be like literally an all-day thing.

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So all of my puzzle-solving skills made me have less iterations when I was programming.

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I didn't have to go through as much debugging because of my puzzle mindset.

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I was able to get it organized and make it clear before I started doing the actual programming.

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So that really paid off my puzzle skills.

00:15:37.150 --> 00:15:39.967
Okay, so I mean, looking back, you can see that.

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Right, you couldn't.

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You probably didn't say man, I'm great at puzzles, I should do computers.

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No, what was it about tech or computers that captured your attention?

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My dad was a lineman for the telephone company and his job was climb up the poles and run the lines, and so he was always do and he was splicing and this and that.

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He was always doing and he was splicing and this and that and he would talk about it and then at home he would.

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He was funny because when he would fix something it was kind of really funny.

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And this is where I think some of my puzzle skills came in.

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If, let's say, the toaster broke, he would take the toaster apart, go, oh yeah, I see what it is, and he'd put it all back together and there would be parts left over and I would look at him and go dad, what are these?

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And he'd go ah, you don't need them, that's not important.

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That's not important, exactly.

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So I watched that and I was like, yeah, I'm pretty sure those are important.

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And through that I started looking at that type of physical and electrical things.

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That type of physical and electrical things.

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And I just naturally, for some reason, had an ability to do cabling of all things.

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So when computers first started, I was the one that ran the cables.

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And even before that, like in grade school, I was that weird kid with the AV cart that brought in the overhead projector and everything.

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Because I was the only one that could figure out how to hook it up.

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It was so simple, and yet.

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I would have thought it was rocket science.

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So that kind of just came into my life because and like I was the only one that raised my hand and said, the teacher said, does anybody know how to fix this?

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And I said, let me take a look.

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And I did figure it out.

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So now all of a sudden I'm the expert.

00:17:23.161 --> 00:17:24.821
So that carried with me.

00:17:24.821 --> 00:17:30.547
And then I got that confidence that I can figure out like electrical things and AV things.

00:17:31.067 --> 00:17:34.269
And then in the computers I was doing the programming.

00:17:34.269 --> 00:17:47.383
But then I got to the point where I started doing way back when they first started computer networking for PCs, where somebody had to run those cables and it was me, and somebody had to set up the those cables, and it was me, and somebody had to set up the server, and it was me.

00:17:47.383 --> 00:17:51.981
And so I actually just started doing those things because nobody else knew how.

00:17:51.981 --> 00:17:54.470
And that was when I started my first business.

00:17:54.470 --> 00:17:59.486
I was 27 and I was freaking out and I said to my husband I said but I don't really.

00:17:59.486 --> 00:18:00.849
I said I only know a little bit.

00:18:00.849 --> 00:18:03.765
And he goes Phyllis, it's so much more than anybody else knows.

00:18:03.765 --> 00:18:04.645
So what you?

00:18:04.665 --> 00:18:06.990
think is a little bit to them.

00:18:06.990 --> 00:18:09.295
They think you're a genius and he was right.

00:18:09.295 --> 00:18:10.843
He was absolutely right.

00:18:10.843 --> 00:18:26.690
So it just kind of flowed from my curiosity with puzzles, watching my father not fix things correctly, thinking that I'm pretty sure those parts really do need to go in there, and then just taking that forward into the AV card, into programming cabling.

00:18:26.690 --> 00:18:38.574
And now I take that skill and I use it with AI and integrating systems to use AI and helping my clients connect things that other people have told them can't be done.

00:18:38.574 --> 00:18:41.906
And, like I said, I've never had to say, oh no, we can't do that.

00:18:41.906 --> 00:18:48.551
So it's all been now that I look back, as you said, I didn't know it then but looking back I can see the through thread.

00:18:49.400 --> 00:18:57.522
Yeah, like it's been progressively stacking skills in a particular path, maybe not on purpose, but that's what happened.

00:18:57.522 --> 00:18:59.808
So you said a couple of things.

00:18:59.808 --> 00:19:09.653
One you undervalued or maybe you couldn't see the value in your knowledge and experience, because it's you, you're living in it, you're swimming in it.

00:19:09.653 --> 00:19:12.707
We make these assumptions, everybody knows that.

00:19:12.707 --> 00:19:14.130
That's basic.

00:19:14.130 --> 00:19:19.767
Nobody wants to hear that, but they don't know, they just don't know.

00:19:19.767 --> 00:19:37.732
And so, coming to terms with that, I want to say it this way, like for the listeners out there you have if you have an idea or something stirring within, doing it for a fee because it's extremely valuable and it may be so valuable that other people will pay you for it.

00:19:37.732 --> 00:20:06.517
Just something like it's super general, but for real, we are not great at understanding the value of our own life experience and it is important.

00:20:06.517 --> 00:20:26.621
So you talked about I love the words you said was physical and electrical, because in my head, like oh, that is a great way to describe what it feels like to, or what it felt like when I first started using a stupid computer Like I.

00:20:26.621 --> 00:20:27.923
Everybody knows I.

00:20:28.325 --> 00:20:31.392
My career path was I was supposed to go to college.

00:20:31.392 --> 00:20:32.113
Cause why?

00:20:32.113 --> 00:20:34.980
Cause everybody said I should to go be in the like an engineer.

00:20:34.980 --> 00:20:36.707
I didn't know what the hell an engineer was.

00:20:36.707 --> 00:20:40.989
I got a summer job on a job site and I loved it.

00:20:40.989 --> 00:20:48.715
And also I didn't want to go and read more books, do more writing and mess around with the computer.

00:20:48.715 --> 00:20:50.397
So I started in construction.

00:20:50.397 --> 00:20:55.241
Well, fast forward, today in my business I don't.

00:20:55.241 --> 00:20:57.384
There ain't nothing I do without a computer.

00:20:57.384 --> 00:21:01.487
But anyways, back to when I first started playing messing around with the damn computer.

00:21:01.487 --> 00:21:08.913
It was a new engagement.

00:21:08.913 --> 00:21:10.159
It was a new dance between the physical and the electrical.

00:21:10.159 --> 00:21:12.128
Right now, computer is way more than like it's programming and all those other things.

00:21:12.128 --> 00:21:15.840
I just love the way you said that I was like well, yeah, that's exactly what it is.

00:21:16.790 --> 00:21:19.236
It is and with the computers it's.

00:21:19.236 --> 00:21:26.218
It's even obviously it's electrical, but it's even more of it, almost like a mind.

00:21:26.218 --> 00:21:33.704
Yeah, the electrical has to be there, but your mind has to connect to the computer and the computer has to connect to your mind, not physically.

00:21:33.704 --> 00:21:48.431
I'm not talking about the neural chip or anything like that, I'm just talking about the way you interact with the computer and I always say garbage in, garbage out, garbage in, garbage out.

00:21:48.431 --> 00:21:53.541
Remember, even with AI it still doesn't really know anything about you or your business or your situation or your clients or your message or your offer.

00:21:53.541 --> 00:21:54.971
It doesn't know any of that stuff.

00:21:54.971 --> 00:22:00.482
So while it's brilliant at general stuff, it doesn't know you.

00:22:00.482 --> 00:22:09.861
So back when I was a programmer, way back when, we would say garbage in, garbage out, which means if you write a sloppy program you're going to get sloppy results.

00:22:09.861 --> 00:22:13.500
And now with AI, that's still true, but on steroids.

00:22:14.770 --> 00:22:22.142
Because, some people will sit down to AI and just ask a vague question, like they would at Google search, and then go.

00:22:22.142 --> 00:22:24.005
Well, I don't know what all the hype is here.

00:22:24.005 --> 00:22:30.957
This is the same as Google, and because they're not giving it good prompts, they're not asking it.

00:22:30.957 --> 00:22:34.290
And when you do a prompt in AI, it's not just a question.

00:22:34.290 --> 00:22:36.175
You have to give it context.

00:22:36.175 --> 00:22:37.940
What is the purpose of what we're doing?

00:22:37.940 --> 00:22:47.565
Give it a role, tell it you are an expert at whatever it is you're working on and you are experienced in writing, blah, blah, blah.

00:22:47.565 --> 00:22:49.977
Here's an example of one that I like.

00:22:49.977 --> 00:23:01.710
I want my output to be three pages long, or three paragraphs long, and I want it to be lighthearted, yet helpful and instructional, but not too professorial.

00:23:01.710 --> 00:23:07.022
Now you put that prompt in and you're going to get something that I always say it's 80-20.

00:23:07.330 --> 00:23:08.576
It's 80% there.

00:23:08.576 --> 00:23:13.049
So you're starting with a first draft that is 80%.

00:23:13.049 --> 00:23:14.154
You can use it.

00:23:14.154 --> 00:23:19.663
Now some people I don't agree will just take that 80%, call it good enough and use it.

00:23:19.663 --> 00:23:21.295
No, you shouldn't do that.

00:23:21.295 --> 00:23:28.181
Take it as your first draft, do your magic, put the other 20% in and then it's the finished product.

00:23:29.170 --> 00:23:35.873
Oh yes, and you kind of just described my whole experience with AI, because I was like this is stupid.

00:23:35.873 --> 00:23:43.568
And then I got clear, like I could give it context, I could give it specific direction, I could articulate what I want the outlook or the output to look like.

00:23:43.568 --> 00:23:44.491
And I was like whoa.

00:23:44.491 --> 00:23:53.202
And so, it's funny, one of my exes because I have a bunch of them, phyllis, believe it or not told me this a few years back.

00:23:53.202 --> 00:23:59.810
She's like Jess, I think you're probably going to find somebody that you can have as a lifelong partner.

00:23:59.810 --> 00:24:05.098
And I'm like, really, is it because I'm so accomplished now and I'm not a freaking goofball anymore?

00:24:05.098 --> 00:24:08.505
Say no, it's because of all the advancements they've make with AI.

00:24:08.505 --> 00:24:14.978
Ouch, that's a really good one.

00:24:14.978 --> 00:24:17.980
I just need to get the right prompt and it'll be great.

00:24:17.980 --> 00:24:19.355
Anyway, sorry for that.

00:24:19.355 --> 00:24:21.192
Well, and speaking, about AI.

00:24:21.251 --> 00:24:37.272
Jesse, if any of your listeners use AI or trying to dip their toe into the AI pool, the thing I tell my clients is remember that AI, like I said, doesn't know anything about you or anything around you, and to treat it like an assistant.

00:24:37.292 --> 00:24:46.564
If you just hired a new office assistant or a new apprentice on a job out in the field, you wouldn't just say here you go, do this.

00:24:46.564 --> 00:24:48.046
You would train them.

00:24:48.046 --> 00:24:51.057
You would tell them hey, this is the way we do it.

00:24:51.057 --> 00:24:58.471
You might've done it a different way, the last company you work for, or maybe you're just out of school and this is your first gig, but this is how we do it.

00:24:58.471 --> 00:25:00.093
This is what's acceptable.

00:25:00.093 --> 00:25:01.755
This is what's not acceptable.

00:25:01.755 --> 00:25:03.778
This is what's expected of you.

00:25:03.778 --> 00:25:06.500
This is our client or this is the job.

00:25:06.500 --> 00:25:08.624
This is our's expected of you.

00:25:08.624 --> 00:25:11.047
This is our client or this is the job.

00:25:11.047 --> 00:25:13.130
This is our claim to fame, this is what we do.

00:25:13.609 --> 00:25:14.872
And then that assistant could actually be helpful to you.

00:25:14.872 --> 00:25:16.835
You would never, ever have that new assistant.

00:25:16.835 --> 00:25:23.625
Give them that little spiel, ask them to do something and then just pass it off as your own without checking it.

00:25:23.625 --> 00:25:29.715
But a lot of people do that with AI as your own without checking it, but a lot of people do that with AI.

00:25:29.715 --> 00:25:36.273
So my main mantra to people starting with AI is think of it as a new assistant, and how would you train that assistant if it was a person instead of AI?

00:25:37.155 --> 00:25:38.137
Yeah, be explicit.

00:25:38.137 --> 00:25:46.459
I mean, for me it's that and it has whatever the intelligence or the programming that accommodates.

00:25:46.459 --> 00:25:57.780
Maybe vague and verbose description like it can distill what I'm trying to say, because there's times I'm like I don't I know what I want, but I'm going to say it this way and I'm like, okay, you understood.

00:25:57.780 --> 00:25:58.932
Good, let's keep on rolling.

00:25:58.932 --> 00:25:59.594
But you're so.

00:25:59.594 --> 00:26:02.803
There is an investment, tremendous value in it, right?

00:26:02.803 --> 00:26:12.936
And then for me, like I, I never copy paste, not because I'm very ethical, but because it always comes out way smarter than what I would write.

00:26:12.936 --> 00:26:18.156
So I have to go dirty it up and dummy it up so people won't know that I'm using AI.

00:26:19.299 --> 00:26:26.662
But, jesse, you could actually and I help my clients actually teach it your brand voice, to teach it to sound like Jesse.

00:26:26.662 --> 00:26:34.862
It's easier to do that, easier to do than you think, and once you do that, then it's going to be whatever you want it to be.

00:26:34.862 --> 00:26:45.817
And let's be honest, sometimes you, depending on if you're making a presentation to an audience of people, you know where they're coming from it can be at their level.

00:26:45.817 --> 00:27:00.739
If you're doing it to high school students to talk about opportunities in the trades, you would tell it, and I wouldn't even say, put it at the high school level, because some of those students in high school may not have the same reading and comprehension as everybody.

00:27:00.739 --> 00:27:03.027
So, say, do it at the eighth grade level.

00:27:03.027 --> 00:27:13.560
So, depending on who your audience is, you can tell it and I'm not going to call it dumb it down because it's not really dumbing it down what it is communicating at the level of your audience.

00:27:13.560 --> 00:27:14.484
So that's what it is.

00:27:14.484 --> 00:27:14.766
You got it.

00:27:15.828 --> 00:27:18.738
Yeah, make it easy for everybody to understand it.

00:27:18.738 --> 00:27:20.170
A hundred percent, yeah.

00:27:20.170 --> 00:27:38.915
Now what I'm picking up on what you've shared so far, ms Phyllis, is that you're always kind of on the front edge of things, the leading edge, and I know this, that when you're on the leading edge it's an isolating experience, or can be, and people think you're wacko.

00:27:38.915 --> 00:27:42.898
So there's that.

00:27:42.898 --> 00:27:55.726
Plus, you were in an industry that I can only imagine, back in the day, when you first started, even during university, that you were probably one of very few women in that situation.

00:27:56.329 --> 00:28:02.522
In most cases, Jesse, I was the one, or on a good day there would be two women and the rest was all men.

00:28:02.522 --> 00:28:12.479
And then all my clients were all men, because in those days women just weren't in those roles and all I could say is two things.

00:28:12.961 --> 00:28:17.551
One, I spoke their language because I did understand their business.

00:28:17.551 --> 00:28:24.134
I did understand what they didn't understand about their tech and their software and their network and all that kind of stuff.

00:28:24.134 --> 00:28:31.298
But two, I am an absolute raving NFL football fan and I love the game.

00:28:31.298 --> 00:28:43.813
I'm not just one team yes, I always have a team that I would like to see win but I follow all the teams, all the guys, all the, and I know, oh, and I'll go into it and say, oh, did you see that game last night?

00:28:43.813 --> 00:28:44.795
Oh, my God.

00:28:44.795 --> 00:28:48.740
And I would go into the whole thing and the guys would look at me like you watch football.

00:28:48.740 --> 00:28:53.881
And all of a sudden it was like we were buddies and now we're talking about the game.

00:28:53.881 --> 00:29:00.730
And then, when you know how guys are during football season, we were talking about the game for 25 minutes and then we go oh shoot, we've only got 10 minutes.

00:29:00.751 --> 00:29:19.242
Then we'd get through the meeting really quick and they would listen and they respected other things I said because I wasn't bullshit and when I was talking about football they knew I knew my stuff and for some reason, believe it or not, that got me farther in some cases than my true professional knowledge.

00:29:20.150 --> 00:29:22.731
Yeah, so thank, amazing.

00:29:22.731 --> 00:29:30.057
And there's two core, fundamental principles in what you just said that anybody can latch on to.

00:29:30.057 --> 00:29:32.919
One is find common ground.

00:29:32.919 --> 00:29:36.582
Right, Find common ground.

00:29:36.582 --> 00:29:41.326
I didn't say tell people what you appreciate.

00:29:41.326 --> 00:29:44.327
I said you find common ground.

00:29:44.327 --> 00:29:50.191
I said you find common ground.

00:29:50.191 --> 00:29:50.571
That's the game.

00:29:50.571 --> 00:29:54.019
The other thing is speak their language, Learn the language that resonates with them.

00:29:54.019 --> 00:29:56.123
I'm doing them in quotation marks.

00:30:03.470 --> 00:30:07.311
Sure, it would be nice if everybody accommodated what I value and what I appreciate and, oh my God, would it not be nice if everybody would learn to speak my language.

00:30:07.311 --> 00:30:17.961
But that is an unreasonable expectation and a perfect formula for staying stuck and bitching and complaining about my situation.

00:30:17.961 --> 00:30:26.261
When I, like you did, find common grounds an interest that they have that I share I'm breaking through the wall.

00:30:26.261 --> 00:30:42.616
When I learn to speak their language, I'm breaking through the wall and I have full control over that and I love how simple, practical and impactful what you did is and how it's contributed to your career and the way you serve people.

00:30:42.616 --> 00:30:42.836
Now.

00:30:42.836 --> 00:30:49.819
Now you mentioned I feel like we slid over and I know there's a deeper story there but you mentioned you started a business.

00:30:49.819 --> 00:30:52.073
Is that the same business you're doing now?

00:30:53.536 --> 00:30:54.618
Yes and no.

00:30:54.618 --> 00:31:03.603
For the most part yes, and there's a little bit of history there because remember I didn't get to have my computer science major in school.

00:31:03.603 --> 00:31:16.557
So I had a minor, got out, got an accounting job with a big aid accounting firm, which was I was the only person in my school that got that worked there and then, as an accountant, got my two years.

00:31:16.557 --> 00:31:19.731
I only needed two years of public accounting to get my CPA.

00:31:19.731 --> 00:31:24.579
I studied that and those days you couldn't use calculators on the CPA exam.

00:31:24.619 --> 00:31:31.598
It was all by hand and there was five parts and because it was all by hand, each part was four hours.

00:31:31.598 --> 00:31:33.970
So I was studying day and night.

00:31:33.970 --> 00:31:44.952
I'm like I'm just going to go at this full bore because everybody said, oh, study for two parts, because you needed two in order for it to count and then you could go back and do it again and I said there's no way, I'm doing this again.

00:31:44.952 --> 00:31:58.054
So I just studied like a crazy person for four months, passed the whole thing first time the only person in my state that did that and that got me able to get out of accounting because, okay, they made me do accounting.

00:31:58.054 --> 00:31:59.999
I got my CPA what's next?

00:31:59.999 --> 00:32:02.463
And I ended up I was working.

00:32:02.569 --> 00:32:10.170
I got out of public accounting and worked as an auditor in our public utility locally and bored to tears.

00:32:10.170 --> 00:32:18.999
I went from crazy like 12 hour days, seven days a week for four months straight to the first meeting I was in for an internal audit.

00:32:18.999 --> 00:32:23.538
I got a job as an internal auditor the first meeting I was in and they were handing out projects.

00:32:23.538 --> 00:32:25.435
They handed out my project.

00:32:25.435 --> 00:32:32.500
Well, I went back to my desk and I had it done the end of the next day and I went to my supervisor.

00:32:32.500 --> 00:32:34.171
I said, okay, now what?

00:32:34.171 --> 00:32:41.512
And she looked at me and she goes that was your project until December, and I'm like it's October.

00:32:41.512 --> 00:32:44.159
Oh my God, what am I going to do for two months?

00:32:44.159 --> 00:32:50.893
So they actually got me busy, and one of the things they did is they signed me up for the New England Power Exchange.

00:32:50.893 --> 00:33:07.224
We needed a representative from our utility company, and that is the New England states get together and make deals Well, not just deals, but they plan where their plants are going to be, how distribution and transmission is going to work, and when somebody goes down, who's going to fill in the gap.

00:33:07.224 --> 00:33:11.387
So it was very complex, very much a puzzle solving thing.

00:33:11.407 --> 00:33:23.890
So I was for it and in that experience I met the partner at Pete Marwick who was management consulting, and after six or seven months of this, he stopped me at the elevator one time when we were leaving.

00:33:23.890 --> 00:33:27.900
We were in Boston, and he goes hey, you're in Connecticut, right.

00:33:27.900 --> 00:33:32.000
And I said yes, and he goes if you're ever going to leave, call me first.

00:33:32.000 --> 00:33:34.238
I don't want you going out to the market, call me.

00:33:34.238 --> 00:33:37.678
So I did it, maybe another six or eight months.

00:33:37.678 --> 00:33:38.338
Then I called him.

00:33:38.338 --> 00:33:39.281
I said, hey, were you serious?

00:33:39.281 --> 00:33:40.675
And he goes absolutely.

00:33:40.675 --> 00:33:49.153
So I became a management consultant at Pete Marwick, which was great and I loved it.

00:33:49.153 --> 00:33:57.602
And right about then is when the first PCs and the first Mac computers were coming out and I watched that and prior to then we all had mainframes and people.

00:33:57.602 --> 00:34:02.634
You had to be a computer person in order to use the computer.

00:34:02.835 --> 00:34:05.961
So I went to him and I said hey, I think PCs came.

00:34:05.961 --> 00:34:12.034
I said I think these PCs are going to be big, I think we're going to have one on everybody's desk and I think we should.

00:34:12.034 --> 00:34:18.349
Pete Marwick should start a computer consulting division and I want to be a part of it, and he was a former IBMer.

00:34:18.349 --> 00:34:23.976
So he kind of figuratively patted me on my head oh you, cute little thing no, no, mainframes are here to stay.

00:34:23.976 --> 00:34:29.072
Thing no, no, mainframes are here to stay.

00:34:29.072 --> 00:34:29.795
This is a flash in the pan.

00:34:29.795 --> 00:34:32.588
So I waited about six months and I went back and I said if you're not going to do this, I'm going to.

00:34:32.588 --> 00:34:33.050
And so he goes.

00:34:33.050 --> 00:34:35.836
Oh, okay, you go ahead, your job is safe.

00:34:35.836 --> 00:34:39.492
When you get done with that little thing, come back and you can have your job back.

00:34:39.492 --> 00:34:43.659
Well, that was decades ago, 30 plus years ago, and here I am.

00:34:44.019 --> 00:34:46.483
That through point was the same business.

00:34:46.483 --> 00:34:48.092
Now I made the terrible mistake.

00:34:48.092 --> 00:34:53.181
Another one of those lessons learned and missteps is I made a.

00:34:53.181 --> 00:35:06.903
I was doing all of the programming and the software and the computer networking came out and I was doing the cabling and I was doing setting up the servers plus doing doing the accounting plus doing the programming and it was just too much.

00:35:06.903 --> 00:35:11.818
So I hired this gentleman and I said look you do.

00:35:11.818 --> 00:35:23.820
I put him through a trial period and he did really well and I said tell you what I'm going to give you the whole networking thing, that's your, that's you and I'm going to do the consulting, software programming stuff.

00:35:23.820 --> 00:35:28.141
And I gave him 50% of the business which was such a mistake.

00:35:30.713 --> 00:35:33.097
So fast forward talk about a misstep.

00:35:33.297 --> 00:35:35.141
That was like going off a cliff.

00:35:35.762 --> 00:35:36.684
Very big mistake.

00:35:36.684 --> 00:35:44.574
And anyway, fast forward, 10 or 15 years later, and now he's decided he doesn't need me anymore because I don't do what he does.

00:35:44.574 --> 00:35:47.851
Well, I hired you to build that and I.

00:35:47.851 --> 00:35:50.259
Anyway, long story short, we ended up.

00:35:50.259 --> 00:35:57.860
He bought me out, I moved out west, we've been in Connecticut and now I went into the online world.

00:35:57.860 --> 00:36:04.664
So, yes, I kept my Connecticut clients and I had another client in Rhode Island and I still worked on them remotely.

00:36:04.664 --> 00:36:12.340
So it is the same business, but now I do those clients and but it's all remote, and now I do a lot online.

00:36:12.340 --> 00:36:13.990
So I have clients all over the world.

00:36:13.990 --> 00:36:21.713
So technically it's the same business, but there was a little bit of a blow up there in the middle where we went our separate ways.

00:36:22.594 --> 00:36:34.873
Well, and thank you for painting the whole picture, because it's another data point of how success is not a straight line and what I love.

00:36:34.873 --> 00:36:38.503
If no one's ever told you this, shame on them.

00:36:38.503 --> 00:36:52.360
But I love your outlook and energy and spirit about all of it, because you have a lot of good excuses for being pissed off and bitter, but that is not what's coming across over here, sister.

00:36:52.360 --> 00:36:54.333
You're like okay, problem what's.

00:36:54.333 --> 00:36:57.541
It may not be better, but it ain't worse, right?

00:37:00.731 --> 00:37:06.780
That's exactly right, Pat on the head, Like I've experienced it and it pissed me off.

00:37:06.780 --> 00:37:11.701
But you can't like it could be fuel, but it's dirty fuel, right?

00:37:11.701 --> 00:37:12.978
You had a partner.

00:37:12.978 --> 00:37:14.170
You went and started your own business.

00:37:14.170 --> 00:37:15.876
You saw a space in the market.

00:37:15.876 --> 00:37:17.114
You said, hell, yeah, I'm gonna go do it.

00:37:17.114 --> 00:37:17.878
You did it.

00:37:17.878 --> 00:37:21.179
You did all the work to freaking, make it, bring it to life.

00:37:21.179 --> 00:37:24.637
And they needed help, brought somebody in to help that.

00:37:24.717 --> 00:37:34.175
you brought them into the thing you created and then they took it or whatever they took that part of it and decided they didn't need me anymore because that wasn't my thing.

00:37:34.175 --> 00:37:35.695
No shit, that's not my thing.

00:37:35.695 --> 00:37:36.996
That's why I hired you.

00:37:37.572 --> 00:37:38.757
I hired, you fool.

00:37:38.757 --> 00:37:44.661
But you've continued to like, okay, what's next?

00:37:44.661 --> 00:37:55.733
And folks, for the young guys listening out there, whenever you're feeling down and feel like, oh my God, this is only happening to me, why me, come back and listen.

00:37:55.733 --> 00:38:01.472
Just replay the past three or four minutes, because you ain't the only one and you don't have to be sour about it, phyllis ain't.

00:38:01.472 --> 00:38:28.371
So what's interesting to me is we've talked a lot about your technical expertise and the way you see problems and appreciation, and we'll say what's the word accomplishments with regard to tech, but you also have this very relatable, engaging human personality, which is extremely at least from my experience, very.

00:38:28.371 --> 00:38:30.777
It's a very rare combination.

00:38:30.777 --> 00:38:32.101
Has anyone told you that before?

00:38:32.829 --> 00:38:33.711
Yes, they have.

00:38:33.711 --> 00:38:37.300
And again, like you said earlier, it's always been me.

00:38:37.300 --> 00:38:41.617
So I don't realize it's unusual, because that's just the way I am.

00:38:41.617 --> 00:38:44.282
But I have had many clients say to me.

00:38:44.282 --> 00:38:50.264
But I have had many clients say to me oh my God, you're like a real person.

00:38:52.574 --> 00:38:53.516
Like as opposed to what?

00:38:53.516 --> 00:38:55.641
As opposed to C3PO, I guess.

00:38:56.610 --> 00:38:57.231
Exactly.

00:38:59.315 --> 00:39:00.476
Oh, that's hilarious.

00:39:00.476 --> 00:39:05.005
Well, hopefully this will help Phyllis, because most people I get the opposite.

00:39:05.005 --> 00:39:15.771
They're like man, you're a freaking robot, jess.

00:39:15.771 --> 00:39:16.512
Oh, I'm trying here anyhow.

00:39:16.512 --> 00:39:17.112
So you had the the deal.

00:39:17.112 --> 00:39:17.932
The guy said I want my thing.

00:39:17.932 --> 00:39:20.135
He bought you out and then you dove into the online world.

00:39:20.135 --> 00:39:24.300
Is this when the business tech zen awakening happened?

00:39:25.882 --> 00:39:41.831
really that was the embryonic stages, because my first online thing, all I really did was take my consulting projects for tech and it and programming and accounting and just do the same thing.

00:39:41.831 --> 00:39:44.797
I had done brick and mortar and do it online.

00:39:44.797 --> 00:39:49.733
That was just continuation of what I've always done, just in a different way.

00:39:49.733 --> 00:39:57.318
And then I got into a program where somebody convinced me that oh, this dollars for money thing you shouldn't be doing that.

00:39:57.318 --> 00:39:59.592
You need to do a group coaching thing.

00:39:59.592 --> 00:40:01.117
I'm like, but I don't really coach.

00:40:01.117 --> 00:40:05.693
I do coach my clients, but that's not all I do.

00:40:05.693 --> 00:40:09.021
I end up doing coaching as part of the project.

00:40:09.021 --> 00:40:27.344
So anyway, I took that bad advice, spent a whole year trying to build this group program mastermind, blah, blah, blah Discovered what I kind of knew but I guess I needed to have it hit me in the face is what I do with people's systems and their strategy and their intimate parts of their business.

00:40:27.344 --> 00:40:29.313
It's not suited to group.

00:40:29.735 --> 00:40:36.297
It's not no one is going to tell me the honest truth about the terrible things that are going on in a group setting.

00:40:36.317 --> 00:40:55.175
They don't want to admit it in public, whereas one-on-one oh my God, my husband is a retired mental health counselor and all through our life I'd come home from work and he'd say, oh my God, you did more counseling today than I did Because people would like, I guess, going back to the personality thing.

00:40:55.175 --> 00:40:58.652
People would just relate to me and tell me their worst secrets.

00:40:58.652 --> 00:41:02.422
And I knew everybody's kids problems, everybody's marriage problems.

00:41:02.422 --> 00:41:03.871
You know everything.

00:41:03.871 --> 00:41:05.394
And we would just be chit chatchatting.

00:41:05.394 --> 00:41:07.318
I'd be doing my work and we're chit-chatting.

00:41:07.318 --> 00:41:14.554
So I just got to know them and I should have known that when I started this group coaching thing, but I didn't.

00:41:14.554 --> 00:41:15.135
I should have.

00:41:15.717 --> 00:41:23.117
And then so that petered out and that was last year, this year or the end of last year, I said you know what?

00:41:23.117 --> 00:41:31.905
I'm going to go back to my project thing with the idea that there are certain things that I find myself saying to every single client.

00:41:31.905 --> 00:41:36.818
There's like training things or Q&A things that I can do in a group setting.

00:41:36.818 --> 00:41:38.161
That is appropriate.

00:41:38.161 --> 00:41:42.038
In a group, no one's going to be embarrassed, no one's dirty laundry gets aired.

00:41:42.438 --> 00:41:50.581
So what I've finally come to and here's the business and tech Zen part of it is most people are scared to death of tech, scared to death of AI.

00:41:50.581 --> 00:41:58.360
They get anxiety and tension and stress when they think about it and I always say, hey, no, it's going to be good.

00:41:58.360 --> 00:42:05.878
And I talk them off the ledge and by the end, like you said, they go oh, you're so easygoing, you make this was so hard and you make it seem so easy.

00:42:05.878 --> 00:42:12.532
It's like I feel peaceful about tech and they'll say to me I never thought those words would come out of my mouth.

00:42:12.532 --> 00:42:15.041
So then I came up with the business and tech Zen.

00:42:15.041 --> 00:42:24.132
Because tech Zen because the computers are less stress, and business Zen because I do the strategy and structure and accounting.

00:42:24.132 --> 00:42:30.719
I don't do the accounting, but I make sure they know what they need to keep track of and if they need help setting it up.

00:42:30.759 --> 00:42:31.701
I'll help them set it up.

00:42:31.701 --> 00:42:40.579
But so I take all those two things that are really stressful to people their business and their tech and I make it not stressful and I make it fun.

00:42:40.579 --> 00:42:44.855
And everybody says, oh my God, I never thought I'd say hey, this is fun.

00:42:44.855 --> 00:42:46.880
And B, I feel so peaceful.

00:42:48.050 --> 00:42:49.132
Wow, wow.

00:42:49.132 --> 00:42:55.813
So again, like it's another lay, like that puzzle, you keep tinkering on this immaculate puzzle.

00:42:55.813 --> 00:43:10.278
What I think is profound and maybe ultra, like the superpower you've said it multiple times your superpower is I didn't start a business because I understand every damn business concept and I wanted to exercise them and make them better.

00:43:10.278 --> 00:43:20.894
No, I started a business because I wanted to serve people a certain way and then I had to learn all the other crap accounting and taxes and billing and business development and marketing.

00:43:20.894 --> 00:43:29.052
In order for me to serve the way I want to serve, I have to learn this, or maybe not even learn it, but like, make my way through it.

00:43:29.813 --> 00:43:31.518
You have to at least use it, Jesse.

00:43:31.518 --> 00:43:36.152
Maybe you don't learn it to develop it, but you need to learn how to use it.

00:43:36.954 --> 00:43:41.021
Yes, and the same thing with tech and now AI.

00:43:41.021 --> 00:43:52.719
And so what I'm getting from what I've heard you say is I got my business and I love doing my work, I love delivering the service or the product or whatever it is.

00:43:52.719 --> 00:44:04.885
But, man, I know that this business stuff, strategy, operations, tools, whatever and AI and tech, I know I need that.

00:44:04.885 --> 00:44:10.396
I can come to you and say, phyllis, I'm a ding dong, here's my problem.

00:44:10.396 --> 00:44:13.398
Can you help me and you'll let me?

00:44:13.909 --> 00:44:22.300
Well, the answer is A, you're not a ding dong and B, of course I can help you and, like I said, I've never had to tell a client it can't be done, ever.

00:44:22.300 --> 00:44:35.045
So whatever someone might have told you can't be done or you don't understand or you wouldn't be asking, I call BS, if you can think it.

00:44:35.065 --> 00:44:35.407
We can build it.

00:44:35.407 --> 00:44:37.291
Damn, that's what I'm talking about.

00:44:37.291 --> 00:44:40.235
So again, a lot of parallels.

00:44:40.235 --> 00:44:45.501
What I get is sure, jesse, in a perfect world?

00:44:45.501 --> 00:44:48.585
Right, yeah, that works in a perfect world.

00:44:48.585 --> 00:44:50.914
Yes, we'll accomplish that in a perfect world.

00:44:50.914 --> 00:44:53.862
And my response is, no, not a perfect world.

00:44:53.862 --> 00:45:06.262
In the world that we are creating, you always take something to sound like man, we're going to make it happen, we can figure it out, we can make it happen.

00:45:06.302 --> 00:45:09.596
Now, I'm not an AI guy, I'm not a tech guy.

00:45:09.596 --> 00:45:16.476
I can hook up a monitor to my computer, I know how to plug in the HDMI cable, and that's about the extent of it.

00:45:16.476 --> 00:45:29.525
But one thing I want to point out folks out there listening the way you described how to do a prompt like you gave an actual example of a prompt.

00:45:29.525 --> 00:46:04.184
So folks go back and if you're maybe disappointed or we'll just say, if you're AI curious, go back to that section, because Ms Phyllis did a lot, a whole lot more on that little section than what I've heard on hours and hours of content on YouTube about AI, because they say it's about the prompt and you got to train it and like, okay, but you gave a very precise example of what the context should be what the output should be, what the direction should be what the frame.

00:46:04.889 --> 00:46:06.717
What role do you want AI to play?

00:46:07.530 --> 00:46:08.271
Yes, yes.

00:46:08.271 --> 00:46:12.762
So thank you for that, because I know how valuable it is.

00:46:12.762 --> 00:46:15.737
And folks, save yourself hundreds of hours.

00:46:15.737 --> 00:46:16.760
Just go back and replay.

00:46:16.760 --> 00:46:18.693
Listen to that part that Miss Phyllis said.

00:46:18.693 --> 00:46:21.918
Now I'm going to maybe push the edge a little bit here.

00:46:21.918 --> 00:46:38.989
Is there another nugget or two that people can latch on to in terms of leveraging AI, besides just asking it for locations to go?

00:46:40.050 --> 00:46:42.112
eat.

00:46:42.112 --> 00:46:56.342
That is completely beginner, user-friendly and it's called Notebook LM and it's done by Google and the address is notebooklmgooglecom and what that is.

00:46:56.342 --> 00:47:08.425
It lets you take any amount of data, any reports, any YouTube videos, any transcripts, whatever you want, and it will give you a summary.

00:47:08.425 --> 00:47:11.880
It will also build you a mind map.

00:47:11.880 --> 00:47:15.728
It will give you FAQs for whatever the subject is.

00:47:15.728 --> 00:47:18.074
It will give you an executive summary.

00:47:18.074 --> 00:47:21.467
It will give you a study guide with questions and answers.

00:47:21.467 --> 00:47:33.007
So, depending on what you're doing, that is going to take things that you already have and make them into something amazing, and that is not really using prompts.

00:47:33.007 --> 00:47:37.023
You can prompt it and say, okay, now can you help me do this, that or the other thing.

00:47:37.023 --> 00:47:49.416
But Notebook LM's claim to fame is that it organizes a bunch of different sources on one topic and puts them into a very nice, cohesive summary.

00:47:49.416 --> 00:47:55.610
The biggest thing that it does that's so amazing and you have to go try it is it does a podcast.

00:47:55.610 --> 00:48:12.847
It takes all the stuff you put in and there's a man and a woman and they do a podcast, kind of like what you and I are doing, and they talk to each other about whatever you gave it as sources for that it's called a, this is called a notebook, and so it just talks about it.

00:48:12.847 --> 00:48:29.481
And here's the really mind blowing part you can click the little microphone and interrupt them and say and when you click it, one of them will go oh, I see, we have a question here, and you can ask a question to the two hosts that are doing the podcast based on what you gave them.

00:48:29.481 --> 00:48:38.623
They will bring you into the conversation and answer it in real time and you become a guest on the podcast that they created.

00:48:38.623 --> 00:48:41.128
And it is mind blowing.

00:48:41.489 --> 00:48:43.954
Now, two applications for that.

00:48:43.954 --> 00:48:47.630
One is to take stuff that you're interested in or maybe you want to.

00:48:47.630 --> 00:48:55.768
You're going to do either a presentation, or maybe you're creating a document or a course or something.

00:48:55.768 --> 00:49:00.867
You can take all the sources that you would normally use to research it, pump it in there and then get all that good stuff out.

00:49:00.867 --> 00:49:08.393
One of the things that I do that I find really useful is when I go to a workshop or a webinar or something.

00:49:08.393 --> 00:49:25.422
I will record it, so I have a transcript on my Otter or if it's on Zoom, it'll be in my Read AI, but I get the transcript of whatever the thing is and I put just that one source into Notebook LM and it takes, it, gives you the best notes.

00:49:25.422 --> 00:49:34.990
Yes, all of these transcription companies do give you transcript summaries and what have you, but this is like meaty and very detailed.

00:49:34.990 --> 00:49:49.661
So that's a really strong AI tool for people to kind of get started with prompting.

00:49:49.661 --> 00:49:50.663
I want people to realize that in both.

00:49:50.682 --> 00:49:55.534
Well, first of all, the three major players are ChatGPT, which everyone's probably heard of, claude and Gemini, which is the Google.

00:49:55.534 --> 00:49:59.927
Now Grok is XAI's chatbot.

00:49:59.927 --> 00:50:06.704
It's really snarky and, believe it or not, they kind of tinted a little bit with political things and what have you.

00:50:06.704 --> 00:50:17.590
So I don't really like, and actually it got really snarky right back to Elon Musk and basically told him where to get off, which was kind of I don't, that's there, but I don't use it.

00:50:17.590 --> 00:50:24.467
Now, of those three, claude AI is the same thing, as you might know, of ChatGPT.

00:50:24.467 --> 00:50:30.976
Give it prompts and it actually responds in a more human way, a more empathetic way.

00:50:32.001 --> 00:50:34.909
And both GPT and Claude have what they call projects.

00:50:34.909 --> 00:50:46.351
So if you were working on a project of your own or for me, I have projects for clients, so I upload all of the knowledge based documents into the project.

00:50:46.351 --> 00:50:55.534
So when I go to the chat, it's not a plain chat out in plain old chat GPT or plain old cloud, it's inside of the project.

00:50:55.534 --> 00:51:01.128
So I've already uploaded all the documents that have anything to do with whatever I'm talking about.

00:51:01.128 --> 00:51:10.543
So when I start, it already has a background, it knows what we're doing, it has all the details and it's a much more meaningful interaction.

00:51:10.543 --> 00:51:31.353
And at that point your prompting doesn't have to be quite so good, because it knows the background, but you still need to tell it the context of what you want, why you want it, what its role is, but you don't have to give it so much information in each particular chat because it has all that background right in the project.

00:51:32.360 --> 00:51:32.501
Oh.

00:51:32.621 --> 00:51:33.242
I love it and.

00:51:33.422 --> 00:51:34.324
I'll add one.

00:51:34.324 --> 00:51:37.152
You demonstrated the LN.

00:51:37.152 --> 00:51:37.833
What did you call it?

00:51:37.833 --> 00:51:38.605
The Notebook.

00:51:38.766 --> 00:51:39.572
LM yeah.

00:51:39.820 --> 00:51:45.773
Yeah, Notebook LM, and I was like I've heard about it, oh, you could put all kinds of stuff in it.

00:51:45.773 --> 00:51:51.309
I'm like, and I could do the same thing with chili Like I don't get it, and then what?

00:51:51.990 --> 00:51:53.152
And then what?

00:51:53.152 --> 00:51:54.313
But would you show it?

00:51:54.313 --> 00:52:00.331
I was like, oh, and so right now, this is where my understanding with AI is.

00:52:00.331 --> 00:52:11.255
It's a fabulous tool to distill data and information rapidly and serve it up in a way that I want it to be served up.

00:52:11.255 --> 00:52:15.929
And now that's and I also know that's probably like middle school level.

00:52:15.929 --> 00:52:23.293
There's all kinds of things that I don't know, but that right now, is saving me hundreds of hours on a lot of stuff.

00:52:24.039 --> 00:52:29.762
Jesse, it doesn't really matter what AI is capable of, because it doesn't apply to you or to me.

00:52:29.762 --> 00:52:35.581
What matters about AI is how you can use it in your life and how I can use it in my life.

00:52:35.581 --> 00:52:37.489
Can it do a zillion other things?

00:52:37.489 --> 00:52:45.952
Absolutely, but I don't need to do those other things, so I don't let myself get all off track with all the stuff that I'm not using it for.

00:52:45.952 --> 00:52:47.023
That it's capable of.

00:52:47.023 --> 00:52:59.525
I find what I can use it for that is going to help me, my clients, my business, and I make sure that I use that as well as I can, and the results are amazing.

00:53:00.286 --> 00:53:14.092
Yes, and particularly I believe and I think you know this because it's kind of your business right it is extremely valuable for coaches, consultants, for solopreneurs.

00:53:14.092 --> 00:53:22.686
It's that leverage, it's that tool that can take your game, your business game, to the next level.

00:53:22.686 --> 00:53:26.110
Like it has a tremendous amount of business value.

00:53:26.110 --> 00:53:32.137
And so the business and tech zen is that the name of the business?

00:53:32.440 --> 00:53:37.771
Is that tattooed my business name is Tech Mastery Coaching.

00:53:37.771 --> 00:53:53.347
That's a DBA underneath my LLC, because I'm in the Sierra Nevada mountains up near Lake Tahoe, so the umbrella company is High Sierra Info Systems and I named it way back when I moved out west, when my partner bought me out and what have you?

00:53:53.347 --> 00:53:56.262
And I hadn't come into this world that I'm in now.

00:53:56.983 --> 00:54:09.193
So a couple years ago I got the Tech Mastery Coaching and Tech Mastery Consulting and that's really the brand name that I use out in the world right now is the Tech Mastery Consulting and Coaching.

00:54:10.101 --> 00:54:10.380
Nice.

00:54:10.380 --> 00:54:19.675
So is there a particular audience that you love to serve that also gets great results when they spend time with you?

00:54:29.920 --> 00:54:30.561
from eight years of effort here.

00:54:30.561 --> 00:54:36.032
The type of clients that I really enjoy the most and, I think, get the most out of working with me are business owners who are ready to go to the next level.

00:54:36.032 --> 00:54:39.788
If it's a product business, they want to add a new product line.

00:54:39.788 --> 00:54:42.963
Or if it's a service business, they want to add a new service.

00:54:42.963 --> 00:54:54.146
If it's a coach or a consultant, maybe they've outgrown their current audience or their audience has done everything that they got available and now their audience is saying, hey, what's next?

00:54:54.146 --> 00:54:55.911
What can I do with you next?

00:54:55.911 --> 00:55:08.909
And most of my clients they just get to the point where their business is doing great, but now they're getting I don't want to use the word bored, because that's not the right word, but they're ready to pick their head up and look over the horizon and see what's next.

00:55:08.909 --> 00:55:12.938
So I thrive in that situation from my whole life.

00:55:13.039 --> 00:55:15.688
As I've told you, I'm really good at adapting.

00:55:15.688 --> 00:55:45.942
I'm really good at taking what we've got and making it even better, so that I really love doing that and I help clients in the coaching and consulting spheres the most and I help them first of all see what is that next thing that they want to do and then do some market research, see where the gaps are for their competitors in this new thing and make sure that what they're offering fills those gaps, Then really getting their niche straightened out, because now their audience and their niche is more than it used to be.

00:55:45.942 --> 00:55:53.467
So we have to examine it and find out is it scalable, Is it profitable, Is it something that people want?

00:55:53.467 --> 00:55:55.467
Is it something that people will pay for?

00:55:55.467 --> 00:55:59.070
Is it something that you can do easily?

00:55:59.070 --> 00:56:00.579
And is it adaptable?

00:56:00.719 --> 00:56:03.891
Can it zig when the market zags and those types of things?

00:56:03.891 --> 00:56:19.367
And then now your ideal client has probably changed too, because the people you were selling to before they might come along with you, but there's more people out there that would not have come to your previous offer, but they will come to this one.

00:56:19.367 --> 00:56:21.588
And then how do you get that new offer?

00:56:21.588 --> 00:56:26.510
How do you make that really clear and address the things that you want to do next?

00:56:26.510 --> 00:56:36.438
And then, of course, how do you write content that speaks in that ideal client's voice, for either web pages or for content on social?

00:56:36.458 --> 00:56:39.766
media or for blog posts or whatever you're going to do.

00:56:39.766 --> 00:56:43.762
And then, finally, what is the offer that you're going to make?

00:56:43.762 --> 00:57:02.088
And then the sales process you're going to use to take clients from when they never heard of you, all the way through the funnel of now that not only are they a client, but you have over-delivered and delighted them, and now they're a raving fan and they ask you two questions One, what can I do next?

00:57:02.088 --> 00:57:03.431
And they want you to do more.

00:57:03.431 --> 00:57:12.429
And two, they refer you to their colleagues, to their people on the golf course or their people at the gym who have the same problems that they do.

00:57:12.429 --> 00:57:14.163
They'll say, oh yeah, phyllis is Phil.

00:57:14.163 --> 00:57:16.672
I'm working with Phyllis and she's got this all tucked in.

00:57:16.672 --> 00:57:20.063
So that's really what I'm doing now, jesse.

00:57:20.063 --> 00:57:30.903
And that is where the business and tech Zen came in, because I help people take that really scary step of oh, wait a minute, I don't want to burn down what I already built because it's working and.

00:57:30.983 --> 00:57:32.429
I kind of don't like it anymore.

00:57:32.429 --> 00:57:36.487
We don't burn it down, we just make the next level happen.

00:57:36.487 --> 00:57:42.867
And I help them, I tell them we're not going to destroy it, we're going to renovate it, we're going to make it better, we're going to uplift it.

00:57:42.887 --> 00:57:43.349
I like it.

00:57:43.349 --> 00:57:58.221
We're going to spruce it up a bit.

00:57:58.221 --> 00:57:58.780
We're going to spruce it up.

00:57:58.780 --> 00:57:59.101
Yes, I love it.

00:57:59.101 --> 00:58:02.684
So, folks, if you missed it, if you're out there and you're on a plateau or on a launching pad ready for the next step, miss Phyllis will help you.

00:58:02.684 --> 00:58:10.052
Take a sprucing up of the thing, of your business, and it'll be a holistic sprucing of the thing.

00:58:10.052 --> 00:58:15.016
It's not going to be burning anything down, it's not going to be leaving this and that and whatever.

00:58:22.019 --> 00:58:23.322
You're going to help them set the systems in place.

00:58:23.322 --> 00:58:25.306
Do the thinking, do the research so that they and get the strategy, jesse, the strategy.

00:58:25.326 --> 00:58:32.762
So many times my clients come to me with a tech problem and when you lift up the hood and look, it's not really a tech problem, it's a strategy problem.

00:58:32.762 --> 00:58:38.581
They're trying to tweak the systems and the funnels and the programs that they've been using.

00:58:38.581 --> 00:58:46.050
They're trying to just tweak them to do the next thing and they missed the step of they need a new strategy, they need a new structure.

00:58:46.050 --> 00:58:51.880
So the strategy is very important and I help them with that and you're just wasting time and money.

00:58:51.880 --> 00:58:56.449
If you try to build tech on an old foundation to do something new, it just won't work.

00:58:57.300 --> 00:58:59.929
I know I've done it, oh my goodness.

00:58:59.929 --> 00:59:03.887
All right, so are you ready for the Grand Slam?

00:59:04.007 --> 00:59:07.253
final question I am Hit me with it.

00:59:08.083 --> 00:59:33.927
Oh, I'm so excited because just your whole journey of having massive responsibility as a very young girl down a career path that very few people with your situation have been through, and the way you're serving now you evolve so rapidly and with such an amazing attitude and energy about it I think your answer to this is going to blow some people's socks off.

00:59:33.927 --> 00:59:35.251
So here we go.

00:59:35.251 --> 00:59:40.650
What is the promise you are intended to be?

00:59:53.300 --> 00:59:55.844
am intended to be is the vehicle and the guide to people who can use the gifts and the skills that I've been given.

00:59:55.844 --> 01:00:08.652
And going back to your ripple thing, I think what I am is I am that pebble that goes in and the ripples go out, and I help my clients, then they help their clients, et cetera, et cetera.

01:00:08.652 --> 01:00:23.170
So that's what I see my role as is helping other people so that they can help other people, and I have a whole big basket of skills that I can help people on, as you said, a holistic level.

01:00:23.170 --> 01:00:31.726
I can help them do everything, and they don't have to have a finance person and a tech person and an AI person and a strategy person.

01:00:32.088 --> 01:00:49.954
I wear all the hats and that lets me be more effective and it's easier and less expensive for my clients because it's all in one place and I get to make that impact on their world and I know then they're making impacts and it just goes out to the universe.

01:00:51.021 --> 01:00:54.351
Oh, I love it, changing the world, one world at a time.

01:00:54.351 --> 01:01:02.987
You're the vehicle, you're the boulder dropping into the lake, creating massive ripples.

01:01:02.987 --> 01:01:09.251
Ms Phyllis, thank you so much for your generosity with your experience and sharing your story.

01:01:09.251 --> 01:01:10.153
Did you have fun?

01:01:10.681 --> 01:01:11.724
I did, jesse.

01:01:11.724 --> 01:01:12.668
This really was fun.

01:01:12.668 --> 01:01:17.768
You get a little nervous when somebody says, oh, podcast, but this was just like a conversation.

01:01:17.768 --> 01:01:21.891
I feel like we're just sitting out in the backyard talking, so it was really fun, thank you.

01:01:22.601 --> 01:01:23.605
Oh, so awesome.

01:01:23.605 --> 01:01:26.922
Thank you for sticking it out all the way to the end.

01:01:26.922 --> 01:01:39.592
I know you got a whole lot of stuff going on and, in appreciation for the gift of time that you have given this episode, I want to offer you a free PDF of my book Becoming the Promise You're Intended to Be.

01:01:39.592 --> 01:01:42.295
The link for that bad boy is down in the show notes.

01:01:42.295 --> 01:01:42.695
Hit it.

01:01:42.695 --> 01:01:44.896
You don't even have to give me your email address.

01:01:44.896 --> 01:01:46.681
There's a link in there.

01:01:46.681 --> 01:01:48.588
You just click that and you can download the PDF.

01:01:48.588 --> 01:02:00.202
And if you share it with somebody that you know, who might feel stuck or be caught up in self-destructive behaviors, that would be the ultimate you sharing.

01:02:00.202 --> 01:02:18.568
That increases the likelihood that it's going to help one more person to help one more person, and if it does help one more person, then you're contributing to me becoming the promise I am intended to be Be kind to yourself, be cool, and we'll talk at you next time.