WEBVTT
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Don't think that that was just an easy, I took the L and moved on.
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Like I had to lick my wounds, I did, but certainly I learned a ton about what messaging wasn't working, which then helps you figure out what might, and then that leads you to what will.
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What is going on, LM family?
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Back again.
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And this time, I think actually, this is the very, very first time we're doing this.
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We have a repeat offender on the screen.
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If you haven't heard the first episode, go back and listen to it.
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My friend, Miss Megan Shapiro, amazed Esquire.
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She's a lawyer.
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And no, I don't know her because she helped me stay out of my criminal past.
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I met her on LinkedIn, super amazing human being.
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And since the last time we had our conversation on this podcast, she's launched a whole new universe.
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She's out there making big moves, serving in big ways.
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And I'll say the maybe I can say the western United States and continuing towards the East.
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It seems to be going that direction.
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You're going to get to know all the highlights, all the updates.
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But first, if this is your first time here, you're listening to the Learnings and Missteps podcast, where you get to see how amazing people just like you are sharing their gifts and talents to leave this world better than they found it.
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I am Jesse, your selfish servant, and we are about to get to know a little bit more about my friend Miss Megan.
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Megan, how are you?
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Good.
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But I, my mind is blown because despite the number of conversations that you and I have had, I had no idea that I'm your first repeat offender.
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I yes, I think I'll have to double check, but I'm pretty damn sure you are the first.
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And I'm glad it's you because you got all kinds of stuff going on.
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Well, I am super stoked to get to be the first repeat offender.
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Thank you.
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Of course.
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So how long has it been a year?
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No, it's probably been longer than a year.
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I think it has.
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I think we probably recorded at the end of 23, maybe early 24.
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Oh my god.
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Wow.
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Yeah, time has been flying.
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And so first I gotta say, it seems like every video, every clip, and even now, I see you're wearing your brand colors.
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And I'm like, man, I need to go start buying me some clothes with my brand colors, but I don't know if I'll be able to find it.
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So maybe that's the first question.
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Do you have a whore a whole wardrobe customized with your brand colors?
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And if so, tell me who your person is because I need some of that action.
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Amazon is my person.
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I love it.
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Jeff Bezos, I yeah, I do have I do have a lot of print options in the brand color, the hot pink, but I do get them from a variety of places.
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Several of them have come from Amazon.
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This is actually the original blazer that started it all two years ago on accident.
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And I think this was from like Marshalls or something.
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Yeah, so I tend to just sort of grab stuff when I see it when I'm out shopping, and then I reserve Amazon for if I'm looking for a very specific piece.
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Okay, okay.
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Well then I'm gonna have to hit up Marshalls and I'm gonna have to get on Amazon.
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Ken, did you notice I'm matchy with the brandish colors?
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I did, and because I'm also selfish, like you described yourself, I just assumed you did that just for me.
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Yes, of course.
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Of course I did.
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Now, you said you already opened the door, so I gotta go there.
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You said this is the blazer that kind of started it all.
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Yeah.
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What is all well, just the brand color, to be clear.
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This is the blazer that started the brand color.
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So, for those of you who actually met me in person and actually know me pretty well, probably knowing that hot pink is my brand color is a little bit of a surprise because it's not really it doesn't go with my personality.
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I am oh, you're making a I'm okay.
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I want to I'm gonna interview you now.
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Why are you making that face?
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I think the hot pink goes with the personality that I know, right?
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Super high energy, be careful.
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It might you might get stung.
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Sharp, quick.
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That's what I get out of hot pink, and that's what I get out of you.
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I don't maybe I don't see hot pink as like a soft color.
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I see it as a power color.
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And every interaction that you and I have had is nothing but power.
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Is that's all I'm taking from it.
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Wow.
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Okay, well, thank you for that feedback.
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And it's interesting you that you said I can sting because I'm big into astrology and I am a Scorpio, so we definitely are known for stinging.
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And that's what I was going to say is I'm like, you'll notice that my nails are almost always black, my glasses are black.
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I always my nail artist, I don't have to tell her anymore because I've been with her long enough now.
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But when I first started seeing her, I always go, Yes, I want my nails black like my soul.
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So I feel like I am black, and hot pink is such like a contrast to that.
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So what happened was, gosh, it I think it was early 24, I think.
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The Sacramento Region Builders Exchange was doing programming that was focused on women in construction leading up to their annual women in construction conference that's here in Sacramento at our convention center.
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And I went to one of the events that was in the sort of runway.
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And on a whim, I was like, oh, I, you know what?
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I feel like I want to wear a bright color.
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And I had just gotten this blazer and a lime green laser blazer.
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Oh, yeah.
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So they were both in my closet and I was like, hmm, what do I want to go with?
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And I was like, well, women in construction, I'll go with pink.
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Okay.
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So I throw the blazer on, go to this event.
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Well, again, for those of you who know my personality, the next part of the story will come as no surprise.
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But the facilitators who were doing the workshop asked for volunteers.
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So of course I volunteered.
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Of course, I volunteered.
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And I became sort of, they actually ended up having a lot of volunteers that were doing this particular activity as part of the workshop.
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And again, no surprise to those who know me, I had the only position relative to me, and everybody else had like different take on whatever this thing was.
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So I was kind of standalone anyway.
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And so everybody else started talking about me again as part of it, right?
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Like why I had taken the position I had taken.
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And so they began to refer to me as the pink blazer girl.
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Okay.
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Because it was like it was the easy way to refer to me.
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So I was like, oh man, well, fast forward to the next women in construction event that I went to a couple of a month or six weeks later.
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And several people came up to me and said, I almost didn't recognize you without your pink blazer.
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And that was the moment that I was like, oh man, okay, if I want to build this out and be recognized, I just gotta lean into it.
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So that okay, so it wasn't.
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I love that.
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I and I think there's a huge value point there for like LM family members out there, entrepreneurs or people that want to start a side hustle, is pay attention to what people respond to.
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Because there's a tremendous, like that's no friction.
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Let's just say you picked your color to be black, but everybody was responding to pink, then you got to sell them on the black.
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If they're already down with the pink, give them more pink, man.
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So it wasn't like a color, you just picked a blazer, yep, and and that was it.
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But the response was like, uh oh, there's something here.
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Let me lean into that.
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Yeah, absolutely.
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And in the early days, because now I've I embraced it, it's been almost two years since I embraced it, but in the early days, I struggled a little bit because it is not like I'm not a pink girl.
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There are a lot of women out there who are just like they always loved pink.
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Pink has always been and I'm not one of those people.
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And so I really struggled in the beginning with feeling a bit inauthentic and how I was showing up because it was so not what I was feeling inside.
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And so I was like, is this coming across too contrived or I'm trying too hard?
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But I kept getting the same feedback, like what you shared, about how it comes across to you.
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And so that slowly eroded my insecurity about it.
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And now, like I see pink everywhere, and now I get excited when I see it.
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I'm like, oh, I need to grab that.
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I need to add that to my wardrobe.
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My phone case is now pink, my stairs.
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It makes it easy.
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Yeah, yeah.
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Oh, I love that.
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Okay, so brand colors was a response to the audience to people saying, Hey, that's the pink lady.
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And then I know that last time we talked it, I think you were tinkering.
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Yeah, yeah, you were already kind of out there doing something because you're like a real lawyer, right?
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You're a partner at a firm and you do construction legal stuff, like serious stuff.
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But you were going down this vein, it seemed like you saw.
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Well, let me ask you, did you say, I want to do this, I'm gonna make this happen, or was it more, oh, that's something.
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Let me go explore that vein, the side hustle, whatever that is.
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What was what which one was it?
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Was it I'm gonna make it happen, or let me go explore.
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That looks interesting.
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It was both.
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Okay.
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Yeah.
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So I did intentionally set out to start a side hustle, but the side hustle that I set out to start was going to be exclusively an online self-study course.
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So edit and forget it kind of situation.
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And I drew more on what I do as a construction attorney.
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And so it was really more holistic in terms of proactive risk management focused for construction leaders.
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And I think that was just too big of a thing because I had modules that covered things like strategic corporate formation.
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I had things I did talk about contracts, but that was just one out of eight modules.
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So I was trying to do a little bit in a bunch of different key areas, and it didn't really land.
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I tried, I worked on that for probably the first nine to 12 months when I was doing this.
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You heard it.
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Yeah, and it was just that.
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And I finally I got the whole course created, recorded all the videos, housed it on ThinkIphic, created all of the resources that went along with it, all the things, and I sold zero courses.
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Oh, not a single person.
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I'm gonna do the LM family member shout-out.
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This one goes to my brother and and Megan's brother too, Mr.
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Lance Furuyama.
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Lance said, I was fortunate enough to join the second session of the time management workshop.
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And it changed the way I look at my calendar.
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For those that know me, it looks like I'm a master of organization and planning.
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What I didn't realize is that I wasn't allowing any time in my calendar for myself or the things that I want to do.
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Lance, thank you, my brother.
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I know you're out there.
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Also, baller making all kinds of great things happen.
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And folks, that's the self-first time mastery workshop.
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Sign up for the thing.
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If not, get some of the downloadables.
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That's what he's talking about.
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It's the justified way of looking at time and really more accurately managing yourself.
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And if you are out there and you leave a comment, a message, a review, all of the things, you give me an excuse to shout you out in the future.
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So please do that so I can tell my mom that other people listen too.
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Yeah.
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But while I was building that up, I was creating the relationships like with you and Lance and all of our wonderful, what I call the construction corner of LinkedIn, all these amazing people.
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I was getting a lot of great feedback.
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I was paying attention to what was hitting, what was resonating, what really people wanted to hear about from me, what people viewed as my expertise.
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And so that's the thread that I did sort of follow after what I thought I set out to do bombed me.
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I sort of followed the thread and got to where I am now.
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Oh my God.
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So two things that I think are ultra powerful, and one specifically is one of the many things that I really appreciate about you.
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Your tenacity and resilience.
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Tenacity to do the damn thing, not for a week and say, Well, nobody bought, I give up.
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Freaking nine months.
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That's serious hours and time and obsessing and doubting and questioning of every little bit.
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I know, right?
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Oh, how do I form this module and how do I market it?
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All that crap.
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Checking the damn stats every 30 minutes, like maybe.
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Yeah.
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And you didn't stop.
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And then you went on to so to me, that's resilience, being able to do that, the tenacity to put in the work because you're a mom, wife, you're a partner at a firm, you have a whole lot going on, and you still like it's interesting, right?
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Because people say, I don't have time.
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My friend Megan has the same amount of time you do, and she has a lot of the constraints that you do, right?
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I mean, I don't want to be ugly, but you did it.
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And what that means is it's possible.
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Sure, everybody has different things, I get that, but come on, man.
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Anyways, here's what I'm what I've so I want people to take that away.
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Is man, you got to put in the time, you got to put in the effort, and there's no guarantees.
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But what are the transferable skills or the what is the transferable knowledge you got from building that course and shooting a big fat zero because you haven't stopped and bigger things have manifested, I'm gonna say manifested from that.
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So, were there any transferable skills or experiences in launching the course that have contributed to where you're at now?
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Absolutely.
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There's a reason why it's common business and entrepreneurial knowledge that you learn more from your failures than your successes, right?
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There's a reason why all the successful big entrepreneurs out there say that.
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So I did lick my wounds.
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I mean, I don't get me wrong, I don't want to mislead anybody to think that like the selling zero just rolled off my back after.
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I mean, I was at my law firm office so that I could record with good video without the distraction of my kid and my husband.
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So I was out, I spent every weekend for four months in my office recording those videos.
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So like, yeah.
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So don't think that that was just an easy, I took the L and moved on.
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Like I had to lick my wounds, I did, but certainly I learned a ton about what messaging wasn't working, which then helps you figure out what might, and then that leads you to what will.
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So there were a lot of the, I mean, of course, like the tech stuff, right?
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I learned how to record a video, I learned how to edit a video, I learned how to build a website, I learned what to do with an email.
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Like I learned all those sort of like technical things that are, of course, always transferable.
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But for me, the biggest one, the biggest, I don't, and I don't know if I want to call it, but my biggest takeaway, my biggest outcome was really the network that I was building along the way and the connections, the relationships that I formed.
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Because I was super lucky and you were a part of, you were a little bit further ahead of us.
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You're always gonna be a little bit further ahead of the rest of us.
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But I was really lucky that there were a lot of really awesome construction content creators on LinkedIn at the same time that I was starting, who were also starting out.
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You, like I said, you were there, but you had already been there, right?
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So you were a little bit further ahead than some of the rest of us.
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But you and some of these other people that were a little ahead, like Lance is a great example.
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You guys are so willing to sort of like give the hand back and help teach us and mentor us and pull us along and pull us up.
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And that helped us build these sort of little pockets of accountability buddies, people who are totally willing to share their time freely with bouncing ideas and brainstorming and hey, have you thought about this?
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And even giving some tough feedback, right?
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We both know Josh Lubker.
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He is, I always talk about Josh when this comes up because Josh is probably the person that I've met and connected with the most who gives it to me the straightest without sugarcoating it at all.
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He is not worried about my feelings.
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And I that's a good thing.
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I don't draw a criticism.
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I need that person that's look, this is gonna probably hurt your feelings, but you need to hear it if you actually want to be successful.
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If you just want to do this and have fun and only have the feel goods, I'll just tell you what you want to hear.
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But you've got people who are telling you what you want to hear.
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I'm gonna tell you what you need to hear.
00:16:06.080 --> 00:16:18.480
And so it's though, it's that community that came out of the failure that I attribute the most to the success to the extent that I have success now, but to where I am now, I'll say it that way.
00:16:18.879 --> 00:16:21.120
Okay, now it's uh amazing.
00:16:21.200 --> 00:16:24.240
I think again, that's a huge nugget for the listeners out there.
00:16:24.480 --> 00:16:26.799
In summary, it might bomb.
00:16:26.879 --> 00:16:27.600
So what?
00:16:27.840 --> 00:16:30.240
Lick your wounds and reflect.
00:16:30.320 --> 00:16:32.559
Okay, what did I what's the takeaway?
00:16:32.879 --> 00:16:38.480
What's the lesson or lessons that can be like plug and play going forward?
00:16:39.120 --> 00:16:40.960
Now you mentioned the community.
00:16:41.200 --> 00:16:50.639
You didn't passively build a community, and what I mean by that is I have we have people in our circle and I have friends that are like, man, I post, but like I don't get any interaction.
00:16:50.799 --> 00:16:53.519
It's okay, whose content do you interact with?