Oct. 9, 2025
Mastering Modern Marketing with Mohit Bhagchandani
In this episode of the Learnings and Missteps podcast, Jesse interviews Mohit Bhagchandani, a data-led marketing expert and founder of Adeptimize. They delve into the essence of modern branding, discussing the importance of personal and business identities. Mohit highlights that a successful brand must stick in consumers' minds and emphasizes the necessary balance between organic and paid content in marketing strategies. The conversation provides insight into Mohit's entrepreneurial background and the crucial role of personal branding in business longevity. They discuss practical marketing advice for various industries, emphasizing adaptability, integrity, and customer-focused content creation. Mohit also unpacks the significance of genuine engagement with customers, leveraging social media effectively, and the intricate relationship between creativity and data in successful marketing.
00:00 Introduction to Modern Branding
00:17 Meet Mr. Mohit Bhagchandani
02:39 Understanding Modern Brands
03:31 Personal vs. Company Branding
05:41 The Importance of Personal Branding
12:58 Mohit's Entrepreneurial Background
23:44 The Role of Content in Marketing
27:32 Understanding the Essence of Marketing
27:54 The Importance of Original Content
29:07 Leveraging Old Photos for Marketing
30:45 The Role of Data in Marketing
34:43 Building a Community on Social Media
37:00 Starting a Business: Marketing Basics
38:10 Tailoring Marketing Strategies to Different Businesses
42:45 The Value of Professional Marketing Help
44:58 Diverse Clientele and Industry Experience
49:45 The Core Promise of Integrity in Marketing
54:02 Conclusion and Final Thoughts
Design the Life You have Always Wanted: https://www.depthbuilder.com/do-the-damn-thing
Download a PDF copy of Becoming the Promise You are Intended to Be
https://www.depthbuilder.com/books
00:00 - Defining the Modern Brand
03:40 - Personal vs Company Brand
07:55 - Reputation as Portable Equity
12:20 - Mohit’s Entrepreneurial Roots
17:05 - Lessons from Journalism and Live Media
19:20 - Social Media Behavior Shifts
21:05 - Blending Organic and Paid
24:00 - Why People Content Beats Stock
29:28 - Capture Real Moments, Always
32:18 - Data, Creativity, and Retargeting
36:28 - Starting From Zero: What to Build First
41:18 - Industry-Specific Playbooks
46:28 - Adeptomize’s Focus and Range
50:38 - Integrity, Results, and the Promise
54:48 - Adapt + Optimize: The Mantra
57:08 - Free Book and Closing Gratitude
WEBVTT
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What is a modern brand?
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What is a modern brand?
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The brand that actually sticks in your mind the one time you look at it and it never leaves your mind.
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What is going on, LM family?
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Back at you again.
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And this time I've got like a wizard of data-led marketing friend, colleague, just amazing human being that I came into contact with, and now I get to spend even more time with.
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Mr.
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Mohit Bhagchandani is here and he's gonna school us on engineering performance for modern brands.
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And so if you're out there, you got your own business, you're thinking about a business, you're interested in marketing and brands, Mr.
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Mohit, he's got the details, he's got the juice for us.
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He's the founder, owner, operator, magician behind Adeptomize.
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And they simplify decision making and execute with creative intelligence.
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And I'm gonna tell you, I get to work with them, and I'm having an amazing experience so far.
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And so I'm gonna brag on him a little bit and see if we can make him blush.
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But before that, if this is your first time here, you are listening to the Learn's and Missteps podcast, where you get to see amazing human beings just like you, how they are sharing their gifts and talents to leave this world better than they found it.
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I am Jesse, your selfish servant, and we are about to get to know Mr.
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Mohit.
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Mr.
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Mohit, how are you doing, sir?
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I'm doing really good.
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Uh how are you doing?
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Oh man, I'm a little I was a little frazzled.
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I messaged you before our scheduled time because I'm in St.
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Louis today and I was doing some trainings.
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Super, super awesome.
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But we went a little over with some QA at the end.
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There was a lot of really interesting dialogue.
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And I was like, oh my god, I'm gonna be late.
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I hope only it doesn't fire me.
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That's never gonna happen.
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How is St.
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Louis, by the way, today?
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Oh my goodness.
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The weather out here is amazing.
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It's about 10, 15 degrees cooler here than it is in San Antonio, and today it's like bright, clear sky, like no cloudy.
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It's beautiful.
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Nice.
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Uh so it's been pretty awesome today.
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And then I'm flying back home later on tonight.
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So I only got to stay here for a little bit.
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And so I got a super simple question for you, Mohit.
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You ready?
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What is a modern brand?
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What is a modern brand?
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The brand that actually sticks in your mind the one time you look at it, and it never leaves your mind.
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That is your modern brand.
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But the magic that behind that happens behind the brand, that is something you never notice because you only notice it one time, but they are putting so much effort so that you can keep noticing it again and again, no matter where you look, on what screen you look, and everywhere they will make sure that they get your attention.
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That is your brand.
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Oh, okay.
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So, you know, there that there's maybe it's just me and the stuff that I decide to consume on YouTube, and there's a lot of talk about personal brand.
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And I think I know before when I used to think about brand, I would think about like the name of the company or the name of the product.
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And and so I'm wondering, do you have any guidelines for people that are in this space of professional development, entrepreneurship, branding?
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Do you have any guidelines for them to think about?
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Do should they think about it all as one thing, or is it are there different lanes for them to think about the brand idea?
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See, it goes in a very different way for different people.
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I mean, the idea of a brand comes from like uh goodwill, basically.
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Back in the days, goodwill used to come from people's names.
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If you think of Ford nowadays, it came from Henry Ford, and it was a family name, it was uh a goodwill that man created as a legacy for his future, and that how that is how you uh the personal brand and the company brand used to work back in the days, but in the modern time, people started creating a separate identity for the company and separate identity for the person, and I'm still in favor of it because at the end of the day, the company should have their own its own essence, its own presence in people's mind.
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But my mentality is there is always one person who is pushing that company forward, and their personal brand matters a lot.
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Think of Tesla, and the first name that comes to you is obviously the big guy, the Elon Musk.
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And fun fact, just like one second, I I lost my mind.
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Just give you one second.
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I was gonna say one second.
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Yeah, fun fact about him, he has five different brands, and still, whenever you listen to those brands, his name comes up first because he's the one who's pushing them.
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So if you like tomorrow, if you decide to launch a new brand or a new business, if you already have your own name in the market, it makes things easier for you to actually launch a new field, be the leader in that field.
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Because at the end of the day, businesses can come and go, but your name has to survive, you know, as long as as long as you survive.
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That right there, what you just said, is freaking powerful.
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Businesses come and go, but your name is what will survive.
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And it's like the how should I say it?
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The bells and whistles that people attach to our name, right?
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What is it that people recognize about me or remember about me?
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That's gonna stick.
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That is the and it goes that is the exact idea which people started implementing on the businesses because people can also come and go, but your company should have an individual identity and an individual brand, so that your legacy can also keep continuing after you go away.
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So that's why keeping those two separate, but working on them together at the same time is very important.
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That's what I believe in.
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If you're working on just one thing and not focusing on the other thing, that that's something I am kind of skeptical about because uh your company can stand, but you can you will not be able to stand for a long time, or vice versa.
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So you should be prepared for both at the same time.
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Yeah, I get I have a lot of these conversations with folks, and it's because I learned it after the fact, right?
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After I decided to that I was gonna start a business, then I started getting active on social media.
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Now, the value that I've gotten out of being visible and helping people understand what they're gonna get from me and what I have to offer has been like profoundly valuable, exceeded what I ever could have estimated.
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Now, my takeaway is kind of like to the point that you made about the business and the person, I had about 20 years where I had like a real job and I was not visible, I had no brand, or when I left the company, my brand ended there.
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Yep.
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And so I went to another company and I had to build another brand.
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I didn't think of it this way, but now I do.
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Now that I'm visible and active on social media, that brand follows me.
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I mean, I'll do in today's training.
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There was a couple like, hey man, you do the TikToks where you're walking and talking, like, yeah, man, I like it.
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That's their that's my brand from their perspective.
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And the takeaway for me is I could have been doing that back before I started my business with every company, and then that thing would have carried forward with or without the company I was working with.
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What do you think about that?
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Is that something people should take into account even if they don't want to start a business?
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Uh, that's a very good topic, to be honest, because the more I think about it, the more I realize that people actually miss, and the frustrating part about it is no one actually understands this to the core.
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I'll give you an example.
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My own father, he has run his whole life distribution channels for your home appliances and electronics.
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Now, in his market, everyone does not remember the brands that he's trying to sell, but his own name.
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Like, they will always remember his name, but not the brand he's selling.
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And I keep going to him, like, Dad, we should start our own brand, we should have our own supply chain and we should sell our own stuff.
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And he's no, I don't care.
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I'm just gonna do this, and I'm very happy about it.
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So, yeah, people don't understand it, but I know for a fact that the day he started his own brand, just because of his name, people will buy stuff from him, and that brand is going to stick even after he he is retired and done with businesses.
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Yes, people understand how important the personal branding is.
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And for example, in your case, I'm pretty sure when you were working back in the day, where you spent 20 years of your life, people will still people who you worked with, they still remember you by your name of whatever you contributed towards their life or their businesses.
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That is not something you can take away from them, and that's something you need to keep towards yourself as well.
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Yeah, yes, I was not as intentional back then as I am now.
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And I think about it, the advice I would get is people are gonna remember you, your reputation.
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And so the easy way for me to make sense of it is like my reputation is my brand.
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I want to give a shout out to our LM family member, Mr.
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Crackpack from TikTok.
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I don't know his name, but that's his handle.
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He says, You should definitely have more follows and views.
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You have nothing but powerful knowledge to give.
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Make a book or start a podcast.
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Well, my brother, I got a podcast, and I do have a book, but I appreciate the support.
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And folks out there, you already know if you take the time to make a comment, leave me a message, do a review, or share the episode with your friends, it means a ton to me because sometimes I wonder is anybody except for me and Mohit listening to this conversation?
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And it gives me an opportunity to shout you out in the future.
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Yep.
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Right now it's a little different because it's a little more tailored or what's the word?
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Polish like design for a particular reason in terms of what I want people, like I want I'm intentional about what I want them to know about me.
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That doesn't mean I'm hiding things from them.
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It's just that I like, ooh, I need them to know that I do training.
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I need them to know that I have this online product.
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And so I've got to be intentional about informing people of what I can provide for them or how I can serve them.
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And I think it's just a little twist of what any individual can do, whether they want to start a business or not, is they can be intentional about letting people know where they stand, what they stand for, and what how they can serve?
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Now, obviously, you've got a ton of experience and insight about brand.
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Like, did you just know that when you were in middle school, 12 years old, mohit?
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Did you say, okay, I know what I'm gonna do?
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I'm gonna do branding and media.
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Was that an automatic?
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Did the family say this is what you need to do?
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How did that happen?
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I come from a really strong, hard entrepreneurial background.
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My father was an entrepreneur, his father was an entrepreneur, and we are big minorities on this planet.
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We are Sindhis.
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I don't know if you have heard of Sindhis.
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We are like Kurdish people, if you have heard of Kurdish people or Punjabis, we are a very huge minorities, and we are really famous for our entrepreneurial background and our really strong business.
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So it was kind of in my genes, it was kind of in my blood to understand how the business works.
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I mean, I used to see my father ever since I was a child working his ass off, like really hard.
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All the families working every time when the season is at its peak, they used there used to be a war happening at my place.
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Yeah, the stuff needs to go out, we need to finish the sales pipeline, and we need to make the max amount of sales.
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That used to be like my childhood, and yeah, I want I wanted to pursue science, I wanted to pursue physics, I wanted to be a pilot or maybe an engineer or an architect, something like that.
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Because again, I'm an Indian person, we are famous for that.
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But yeah, yeah, yeah, the more I started focusing on the things that I was good at, the more I realized that I was actually born for doing marketing.
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And then I started pursuing my degree.
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I did my degree in journalism, media, and business strategy.
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Again, those things are specific to what I do today.
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I started when I started doing jobs, I was working with agencies that were mostly doing marketing for North American companies.
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And I had the best opportunity to work with one of the best white label organizations of Florida.
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The environment was so unique, the journey was amazing because, see, especially when you're growing in this field and you get to work with a lot of accounts at the same time, is when you start making mistakes and learning from them.
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Because that's when you get a lot of opportunities to actually understand how marketing is working, you know, what actually works and what actually does not work.
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So coming from that background, it makes things easier for me to make make judgments and decisions because I learned from my mistakes, but more importantly, I learned from my parents, my father's, and my grandfather's mistakes, and I try not to repeat them.
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That's amazing.
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So you were already a kid, and you understood, okay, we got to make this many sales, so we got to have product, we got to get the message out there, we got to get leads, we got to get them to convert.
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That was just a normal just the way the family operated.
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So you had direct insight, and I'm sure they gave you work to do.
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I know supply chain and logistics better than anyone who has a degree in supply chain and logistics.
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You live through, you had to manage it.
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Okay.
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Now, so you said business strategy and journalism.
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Journalism, master.
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I kind of I can kind of say so.
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Journalism, how was that?
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What were some of the big rocks, the big lessons from the journalism stuff that you kind of use on the regular now in the marketing business that you're running?
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So back in the day when I was doing my degree, we used to get a lot of training while we used to be going on sets of radio stations.
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We spent a lot of time learning the magazines and the newspapers back in the day.
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Because again, this was back into 2012.
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No, 2011, I guess.
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Yeah, 2011, when I was learning all this, and back in the day, we there was digital media, there was obviously websites, but that uh live media was the main thing that was happening.
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There was no social media.
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I mean, there was, but it was not that uh important.
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They people used to use Facebook just to meet people and make friends.
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So when I started indulging myself in all those things, like for example, I used to go to the radio stations and I used to see how people are promoting things, how the ads work, how you can you need to follow a specific form in a way you can promote something without looking like you're trying to you're trying to oversell stuff.
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So today, if I'm sitting with someone, if I have to do their pre and post production for podcasts, if I have to manage all that kind of experience comes in because it it's kind of similar, and the model is similar, the strategy is similar, and you need to understand how to actually like how the whole pace works.
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The podcast always goes up, there's a peak, and then it goes uh comes down at the end.
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So it's the peak is when you like you can focus the most, and most people don't even know about it when they end up doing their podcasts and yeah, their webinars or their live streams.
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Uh-oh, yeah.
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Yeah.
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Okay, so I can see that being involved in live media back then, which would have been TV and radio.
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Yep.
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Now, like social media, and I don't know.
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So maybe this is the question.
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I feel like from my perspective, social media is the only way.
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And now, particularly for my business, right?
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That I have consulting coaching business, I don't I would never consider like TV or a radio ad.
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Now, because social media is accessible to everybody, do you think what kind of impact do you think that has on people in terms of are they like, is it over, are too many people trying to leverage it for their marketing and advertisement?
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What do you think about that?
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See, if you want my really honest opinion, and just so you know, I study it on a regular basis.
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The newer generation, let's say the Gen Z and the Millennials, they have dropped their time spending on the feed.
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They spend more time on their stories, they spend more times time in their inboxes rather than spending time on their feeds.
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Because that's the case with almost every kind, every kind of media, be it TV, be it radio, be it newspapers.
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After a point of time, if you're pushing too many ads and if you're trying to promote too much stuff on the on any of these platforms, it will dial down.
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The the person's inclusion in like participating in your ads will go down.
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Because people will understand that this is what is happening to them, and they will try to move away from it.
00:20:51.359 --> 00:21:01.920
So now the real way to approach people, the real way to promote yourself, in my opinion, is less on the feeds, more on their messages, more on their stories.
00:21:02.640 --> 00:21:04.000
Ah, got it.
00:21:04.160 --> 00:21:10.880
And so is that going out and directly connecting with the individuals or running ads to stories?
00:21:11.200 --> 00:21:12.559
See, you have to.
00:21:12.720 --> 00:21:21.519
This is something I tell to all of my clients, and this is something I have mentioned to you as well multiple times, that it is a combined approach.
00:21:21.599 --> 00:21:29.200
You have to understand, you have to be organic and you have to think of performance marketing at the same time.
00:21:29.440 --> 00:21:49.680
You have to apply those both of them together at the same time because there are different levels, if there is a whole funnel, you have to understand on what level you need to be organic and what level you have to be applying performance marketing, or maybe applying both at the same time because you never know what works in what occasion.
00:21:49.839 --> 00:21:53.680
That's that's the kind of mix that you need to look forward to.
00:21:54.079 --> 00:22:03.119
The organic will work, but it will work better with paid media, and the paid media it by itself will never work properly.
00:22:03.279 --> 00:22:05.119
You have to be organic.
00:22:06.799 --> 00:22:08.240
I was just gonna ask you.
00:22:08.319 --> 00:22:13.119
So, what if I just wanted to run ads, but you're like, that's not gonna work.
00:22:13.440 --> 00:22:15.599
See, I'll be very honest with you.
00:22:15.839 --> 00:22:17.119
It will not work.
00:22:17.440 --> 00:22:24.240
Every business, every brand needs a person, it needs a face and it needs people to push it forward.
00:22:24.480 --> 00:22:35.599
If you are thinking that you're sitting at your office and you're thinking that, yeah, maybe I should have a paid media campaign running, and that's how I will get leads.
00:22:35.839 --> 00:22:39.599
Sure, you will get leads for some of the time.
00:22:39.839 --> 00:22:49.119
But once the lead, the price, the cost per lead will start increasing is when you you will realize that, yeah, you need to put more efforts into it.
00:22:49.440 --> 00:23:02.960
Because on your paid campaigns, there are the you'll be getting reviews, you'll be getting comments, you'll be getting engagement, you have to engage with those comments, you have to respond to the people who bought services from you.
00:23:03.200 --> 00:23:08.480
If you're if you're not getting the positive reviews, then it's not even worth it.
00:23:10.720 --> 00:23:12.400
Your business will go down.
00:23:12.640 --> 00:23:14.319
I agree, I agree.
00:23:14.559 --> 00:23:24.160
Yeah, so I know so you serve North America, obviously, because you and I are working together and you're schooling me on all kinds of really good stuff.
00:23:24.480 --> 00:23:30.799
Now, do you find how frequent do you find one of your customers?
00:23:31.039 --> 00:23:35.599
Do they struggle more with organic content or ads?
00:23:35.759 --> 00:23:50.640
Which is the thing that generally speaking, that they have the biggest trepidation or conflict around is it putting like ads content for ads, or is it the organic content that they struggle with?
00:23:50.880 --> 00:23:57.920
I would say the content in general is the biggest struggle, in my opinion.
00:23:58.240 --> 00:24:14.160
Because, see, I can run okay, I can create content for ads, and like I can use stock images, I can start use stock videos, and I can be creative about it, and most of the time I don't even need anything else from the client.
00:24:14.480 --> 00:24:19.920
But that is not what is going to stand make you stand apart from your competitor.
00:24:20.400 --> 00:24:25.440
No, your organic content is what's going to make you stand out.
00:24:25.680 --> 00:24:35.839
So five years back, people used to go to your influencers and get the content done from them, which was an easy shortcut.
00:24:36.079 --> 00:24:50.319
But nowadays, I personally believe that employee-generated content, your customer-generated content, your personal content, all that content matters for your organic and for your paid media.
00:24:51.440 --> 00:24:53.839
You don't believe me, you try it yourself.
00:24:54.000 --> 00:24:57.440
You will use your stock images and your stock videos.
00:24:57.599 --> 00:25:00.880
I am pretty sure how much traction that's gonna generate.
00:25:01.039 --> 00:25:09.680
I have run like at a particular time I used to run 500 campaigns, ad campaigns in my white label agency.
00:25:09.839 --> 00:25:11.759
So I know how this works.
00:25:11.920 --> 00:25:19.200
I can make a lot of I can make AI generated content, and people will know that it is AI generated content.
00:25:19.359 --> 00:25:23.920
You still need people to make the company feel more human.
00:25:24.160 --> 00:25:26.799
And if you're not doing it, you're you're missing out.
00:25:26.960 --> 00:25:28.240
You're missing out.
00:25:28.640 --> 00:25:35.680
Yeah, no, I one, I appreciate your patience and flexibility with me because I just post whatever.
00:25:35.920 --> 00:25:37.920
In your case, I but I enjoy it, right?
00:25:38.160 --> 00:25:47.519
In your case, I'm very happy working with you because you understand how important making content is, even for organic, even for paid.
00:25:47.680 --> 00:25:52.559
But I have worked with I have worked with roofing agents, roofing companies.
00:25:52.880 --> 00:25:55.920
I will make the whole script for them.
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