WEBVTT
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But I do think it's our responsibility as an industry to take one for the team and bring on apprentices.
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We have no choice.
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We can't be the special favored golden child who doesn't take on apprentices because it's inconvenient.
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Sorry.
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Yeah.
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Not uh not appropriate.
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Then don't complain.
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Right.
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We all have to take on as many young people as we can, or we'll burn out.
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What is going on, LM family?
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Back again.
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This time, maybe not just this time, but we have a super awesome guest.
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She is the founder and CEO of Boost Learning Design.
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And the super magical, awesome thing, or maybe the connection between me, my heart, and our guest today is that she works with construction companies and trade unions that are growing faster than they keep up, which I do the same thing, but I'm not that clear about it.
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And the magical thing that she is doing that if you're out there in our industry, we absolutely need to do better, do gooder about is attracting people, training them, and then creating structures for sustainable retention.
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And that is her expertise.
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Her name is Mania Horner, and we're gonna get to learn all kinds of stuff from her.
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Now, if this is your first time here, you're listening to the Learnins and Missteps podcast, where you get to see amazing human beings just like you chart the path to how they are leaving this world better than they found it.
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My name's Jesse, your selfish servant, and we are about to get to know Miss Manya.
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Miss Manya, good morning.
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How are you?
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Hello, thank you for that warm welcome.
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And what a great bio.
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Did you write that or did I?
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I think it was a collaboration.
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You sent me some stuff, and then of course I gotta muddy it up.
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But I've got to like so I one, I want to reiterate your commitment, the work that you're doing to serve the construction industries and specifically the time that you're putting in with trades, is something I super, super appreciate.
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Some people have asked me, like, why do you interview people that are competitors?
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I'm like, bro, because I can't fix everything.
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We need a bunch of people out there to do this work, and you're out there doing it.
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So thank you so much for doing that.
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And I hope you continue to do it and grow and thrive because our industry needs it.
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Yeah, we're a little fractured and we have to work together a lot more than we have been because we're in a bit of a pickle, and it's gonna take a lot of us working together to get through and out.
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So this pickle, are you talking about the massive exodus of baby boobers from our industry?
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Yeah, I'm talking about the one in four retirement.
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And I'm a Canadian, but I work with companies all around North America.
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So I'm seeing and researching and staying on top of everything going on in the US and in Canada as it pertains to skilled labor and the workforce in general.
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So we're yeah, we're in a, I call it my 15-year plan to help solve this challenge in the time that I have that I want to dedicate to the industry and to work before I maybe think about what's next in my life.
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But it it's a big job and we do have to work together on it.
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Yeah, absolutely.
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You know, the interesting thing, I started my career in the trades back in 1995, right after I got out of high school.
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And the specific reason I said, oh, maybe I should stay here and make a career of this because I'm gonna make a lot of money in the future was because of the projections back then.
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Like just in the state of Texas, the average age of a journeyman plumber was like 46.
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And I'm in the apprenticeship program, like doing the orientation.
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I look around, 30 guys of my class, first year apprentices, they were all like 30-ish.
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Yeah.
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I was 18.
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I'm like, man, I'm gonna make some money.
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And so the back then the projections were it was just gonna get bleaker.
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Fast forward now, what are we 30 years later?
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Don't tell it.
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30 years later, and it's even more bleak because apparently nobody's done anything about it or not enough, which I don't really quite understand why.
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And I have to say, I spent a bunch of time researching this because I've written a book and it comes out in a couple of weeks.
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And and I spent two chapters just going back into history and going, how did we get in this mess?
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What were the drivers?
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Okay.
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What were the social factors?
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What was going on culturally, politically, what was happening from the podiums?
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Yeah, and where was the money flowing?
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I'm like a follow-the-money sort of gal.
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So I looked into that, and everybody was getting pushed into more of the IT, the knowledge service worker.
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Like they were, they were saying, we want knowledge workers and we want everyone in tech.
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And they pushed everyone through college and university instead of highlighting the trades as also an appropriate and really needed career path and work stream for people.
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It comes from a variety of ways.
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You can read more in depth, like the research that I found in my book.
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I don't know.
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I think it's quite interesting, but it but we can't just keep blaming and complaining.
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We're actually at a point where it's quite critical that those of us in positions to do something, and that's anybody who's leading and owning a company or anybody who's leading in a union.
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These are the people that have the opportunity to do something because we're the hirers.
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The hirers.
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I love it.
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Oh my god.
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Okay.
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So first, before it gets lost, is it too early to announce the title of your book?
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Oh no, we can announce it.
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It's called Past the Torch: A Rallying Call to Rescue the Future of Trades.
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I love it.
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Put a lot of work into that title, and even the book cover itself is a torch.
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It's a flare, I should say.
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Oh, because a flare is a distress signal.
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So I wanted it a distress signal and call people through this rallying call to take some action.
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Yeah.
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So again, I'm gonna gush on you a little bit because what I love about the work you're doing is there's it just seems to have happened here in the last two or three years where all of a sudden, or maybe it's just the people I'm connected to on LinkedIn, whatever.
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But all of a sudden, the social feeds are all about attracting the next generation.
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It's your social feed, it's the people you're following for sure.
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But I'm noticing that too.
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And I'm glad that there's more conversation happening.
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Yeah, no, I think it's valuable.
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However, most of those people have no idea of the next step or what it feels like, or how to, okay, let's get them in, but how the hell do we keep them?
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Because having been in the industry since, like I said, 1995, that is the biggest differentiator in the organizations that I serve.
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And I get to travel all over the US helping general contractors, subcontractors, et cetera.
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And the difference isn't attraction, they all have their little mechanisms and competitive salary and benefits.
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But it from my observation, the difference is how they treat their people and how they invest in their people, is what determines whether people stay with them.
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And so I'm wondering in your research, did that so obviously you have a business built on it, but in the research as it pertains to the book, did that pop up in a significant way?
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Absolutely.
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It definitely did.
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And what I've created is a framework around what does it take to keep people?
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And I called my talent flywheel.
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We use this with our clients.
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But the key to building a team, once you get people in, you're now building a team, building a crew.
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And so there's a few things that have to happen.
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It starts from day one on the job.
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So your onboarding really matters a lot.
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That actually statistically will retain people longer if you have a good onboarding experience.
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Okay.
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Second is the supervisors, managers, and leaders.
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You have to have well-trained, capable supervisors, managers, leaders because most people leave the leadership, not necessarily the company.
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Agreed.
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You need to have very clear expectations and standards and low tolerance for crap coming from the field, coming from supervisors.
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So as a leader, the guy running the company or the woman running the company, you have to set expectations, set the standards and hold people to it.
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Believe it or not, people actually do like boundaries.
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Yes.
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Part of the supervisor skill set that has to be developed is also the ability to give great feedback.
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The next generation wants to hear what they're doing well and where they can do better.
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They're actually pretty open in a lot of ways to that kind of conversation.
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So giving your supervisors and developing the skill set to talk to people well, clearly and is important because the Gen Z or the Alpha, they're not interested in getting yelled at.
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They grew up a lot softer.
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And it's not a bad thing.
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No, not at all.
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Oh, I'm so tough, I get yelled at.
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I can handle it.
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That doesn't give you a badge.
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Good for you.
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So there are a few things when you're building a team, and I can take it a step further.
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If you really want to retain people long term, you have to provide training so they always feel like they're advancing.
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That's one of the boomer complaints about the young people is they don't like the fact that they're so hungry for running the company within three years.
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I'm like that as a sign that they actually care and give them the training, show them the career pathways, give them advancement.
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Yes.
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And hold a vision in your company that's big enough to hold their personal vision.
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Yeah.
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You know, nobody wants to stick around if they don't see an opportunity to grow and make a difference and be part of something that matters.
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And actually, that really matters to Gen Z workers.
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So my framework, and if I could show a visual, I mean, I have it, and we can always link it maybe.
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Yeah.
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But it's important because if you want to recruit, build, grow your team, and then really build your company brands.
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So you're the kind of company that people are clamoring to work for, you have to offer certain things.
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And at the hub of that is leadership.
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You have to make the kind of decisions that will impact your business in the way that you're creating these kind of frameworks and culture.
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So that was a bit of a lengthy description, but happy to share that image because I do believe it's and I break this down in the book as well.
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So I did include that image in all the description.
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I love it.
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So A, yes, let's make sure we have a link so people can go and download that thing.
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Because I know there's a lot of really forward-thinking leaders out there, people-centered leaders, that are working to figure it out.
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Because it's not easy, right?
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Sure.
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Onboarding, feedback, career pathways, leadership.
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Okay.
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Yeah, those are all big projects.
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We're going to do the LM Family Member shout-out.
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And this one goes to Mr.
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Rusty Chambers, who took the time to leave a little review on the Google, because now I've got Google reviews, which is super fancy.
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Rusty says, good and energetic.
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It makes you think about how good you can be to everyone else if you spend a little time on you.
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Which Rusty, I'm super happy that message made it through.
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And folks, if you're wondering what he's talking about, he was one of the victims, recent victims, in the Time Management for Construction workshop, where we're trying to figure out how you can better prioritize yourself so that you can better serve the people you care about.
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Folks, you already know I love attention.
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The reviews, the shares, the thumbs up, the stars, all of the above.
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Please feed them to me because one, it makes me feel good, but two, it gives me an opportunity to shout you out in a future episode.
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Exactly.
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There's a whole lot, like behaviors, mental models, all these things that need nurturing and sustainability.
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So one thing, so I've got there's three things I want to get into now.
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We talked about onboarding, talked about feedback.
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You said a bunch of stuff, but the things that are pinging in my head is onboarding feedback and career pathways.
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So let me start with career pathways, if you don't mind.
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Okay.
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And this is more me just sharing my opinion, and I want you to slap me if I'm wrong, or gauge the strength of your slap based on how wrong I am.
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How's that, Manya?
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Sure.
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Yeah, that sounds good.
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I'll try to get my virtual slap ready.
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I love it.
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So I've been on multiple teams with, and I get to see a lot like you got get to see behind the curtains when we go in and serve the people that we serve.
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And luckily, a lot of the folks that I work with do have career pathways, right?
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Like they have a map of this is step one, step two, step three, step four.
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That's in my head, that's pretty basic.
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And that's easy because you're just saying all you're giving job titles, right?
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You're giving rules.
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Yes.
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The next layer I've seen, not so much, is qualifications, CDQs, career qualification.
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Like these are the things that you, the skills that you need to build and excel at in order to prep you for the next role, or to say, I'm killing it here, I'm ready for more to take the next thing, right?
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Which is, I think, a lot better, right?
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Because it's not just subjective interpretation.
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It's no, these are the things now.
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Where I see the break at is okay, you got the pathway, you've got the CDQs.
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What are the behaviors and the systems that facilitate the development of those career-defining qualifications?
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So the question then is do you see that as a weak point, or maybe it's part of the services that you provide to help people?
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Okay, let's define it, map it.
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But now what are you going to do organizationally to facilitate your people actually walking the ladder?
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Yeah.
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So the answer is yes.
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We do that as a service, but let's talk a little bit about the things that take it from a paper-based career path with some standards or some qualifications that are needed, and then what's the next level?
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So, one, let's just talk about the leadership support.
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Everything happens when leaders are on board.
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So that's for sure important.
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You need to have leaders who buy into the idea of career progression, and they need to be having career conversations annually, semi-annually.
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Hey, where do you see yourself going?
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What do you what would you love to be able to accomplish within our company?
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We see you and we think you're, you know, awesome.
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You show up, you do the things.
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What do you want?
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So that's when I mentioned you need to have a vision in your company that's big enough to hold the personal visions of the people who work for you.
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I've heard everything from I really want to be able to drop my kid off to school.
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Okay, how can we maybe delay your start time, but you're gonna be working later?
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Or can we work?
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Can we do four 12 hours instead of whatever?
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Okay, you get to now brainstorm some solutions to retain that great person and help facilitate the vision for their life.
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So that's just a small example.
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One may be I need to be able to earn an extra$15,000 this next year.
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What's that gonna look like?
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Let's look at some pathways for you.
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Maybe it's a new role with more responsibility, maybe it's overtime, maybe it's I don't know, whatever.
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Whatever, yeah.
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Maybe they're taking on some training because they're really awesome and you want to use them in some different ways on a Saturday to do training.
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Yes.
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Get creative.
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But it starts with the conversation.
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So leaders need to have you need to provide your leaders with the structure so they can have those kind of conversations.
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And also the second piece of that is a mechanism for viewing and managing performance, not as a corny performance management tool, but as a really structured, hey, here's what you've done really well this year.
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Here's what I think we could see you improve on.
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And in that conversation, you get to look ahead at the year and go, here's how we're gonna help you develop the skills that are gonna take you to that next role.
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So it's a bit of a it's a bit of planning.
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Oh, yeah.
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Um, it's having the conversations, and then it's having the quarterly or semi-annual touch points so that you you didn't tell them something and then you forgot or never followed through.
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Oh, yeah.
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So that's one system.
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I've done it wrong so many times, Manya.
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That's okay.
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We all have.
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Oh, okay.
00:17:38.880 --> 00:17:47.839
So I want to describe a leader, and I'd like to know if you give them one thumbs up, two thumbs up, or just thumbs down.
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Now, for a period of time, back when I had a real job, there was a period of time where I was training unofficially, like me and the guys would meet at the bar or at lunch or whatever, and I was showing them how I planned my work and how I interpreted the budget and whatever.
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Eventually that turned into my job, which was amazing.
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And so the first leader said, okay, because I was gonna leave the company, right?
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Similar to, I'm like, hey, look, I paid off all my debt.
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I was a superintendent at the time for mechanical contractor.
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And I'm like, man, I discovered that if I stayed in that job, sure the money was fantastic, but I was never gonna be able to serve the way I really wanted to serve and help my people, my team, my friends.
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And so I said, I need to find work that's more fulfilling because I was sick and tired of the meetings and the budgets and the arguments, because they were all the same all the time.
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Anyways, fast forward, they said, Okay, no, we don't want you to leave.
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I was gonna go take a job with the school district for 11 bucks.