June 19, 2025
Crafting Custom Dreams: Intentional Vision with Joshua McMahon
What happens when you create a vision so clear that every decision becomes obvious? Joshua McMahon, owner of McMahon Custom Homes, reveals how he transformed from laborer to business owner by focusing relentlessly on his three-year vision.
The entrepreneurial journey is rarely a straight path. Joshua candidly shares how he built his business foundation 18 months before leaving his secure job—posting consistently on social media, networking with key industry players, and sharing his vision repeatedly until the right people resonated with it. Despite initially being laughed at, Joshua's persistence led to critical relationships that fueled his company's explosive growth.
We explore the crucial distinction between management and leadership, with Joshua explaining, "There's managers on every single store corner. We need a leader, growing those managers into leaders." This perspective shift transformed how he approaches his business, focusing on developing people rather than just hitting numbers. His refreshing approach to growth—aiming for higher-value projects rather than higher volume—challenges conventional business wisdom while preserving what makes his company special.
The conversation takes a powerful turn when discussing failures and setbacks. Joshua reveals how his lowest career moments provided the greatest learning, though he admits feeling embarrassed to reach out during those times. His advice for weathering tough periods? Maintain focus on your vision and surround yourself with people who believe in your potential.
Joshua also shares practical strategies for vision-building, including scheduling dedicated thinking time and creating visions so detailed you can "touch" them. Whether you're considering entrepreneurship, seeking leadership insights, or simply trying to navigate career transitions, this conversation offers actionable wisdom from someone who's living proof that vision-driven success is possible.
Connect with Joshua on LinkedIn or social media to learn more about his visionary approach to business and leadership.
Make yourself a priority and get more done: https://www.depthbuilder.com/do-the-damn-thing
Download a PDF copy of Becoming the Promise You are Intended to Be
https://www.depthbuilder.com/books
00:00 - Creating a Clear Vision
08:15 - From Laborer to Custom Home Builder
17:21 - Planting Seeds for Success
25:52 - Leading vs. Managing People
33:05 - Learning From the Lows
44:09 - Vision Quest: Finding Your Direction
WEBVTT
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You've got to create a vision that is so clear, three years from today, that decisions you're making will get you to that vision and things that you say no to won't get you to your vision.
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What is going on L&M family.
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Back again with another phenomenal guest who I've been slacking like we've known each other, I don't know three, maybe four years now, and I'm just now getting him on the podcast.
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He's a true visionary in the custom home building space, which is not for the weak at heart.
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He doesn't just build homes, though.
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He builds trust, innovation and client-centered excellence, which I'm hoping to take some cheat codes from him in terms of the client-centered excellence, because I got a little bit of room to grow there.
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He's my friend, whether he likes it or not.
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I'm calling him my friend, mr Joshua McMahon.
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He's a transformational leader.
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He is the driving force behind McMahon Custom Homes and I have a feeling he's going to talk a little bit about having a vision and the value of that.
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But before we get to that, if this is your first time here, this is the Learnings and Missteps podcast, where you get to see how real people, amazing people just like you, are sharing their gifts and talents to leave this world better than they found it.
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I'm Jesse, your selfish servant, and we about to get to know Mr Joshua McMahon.
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Mr Joshua, how you doing, brother man it is so good to be on here.
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You said three years of friendship, but I think it goes back five plus years.
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If we're honest.
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We were together when you were first kicking.
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Wasn't it Like you were doing gym equipment or something and you were like this isn't really for me.
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Oh yeah, we go way back.
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Yeah, man, it feels like a blink, like so much is transformed in my life, how I used to have a real job.
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Now I'm just a consultant and I wear pants once a week and as few times a week as I can help it, and I've been able to kind of see you come through.
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You launched your podcast, launched your business.
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A whole lot of things have happened, I think, for both of us.
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And so the first question that comes to mind, josh, because folks that are in construction get it, especially in the residential space.
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It's not easy, it's damn difficult, and so why custom homes?
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Why would you even expose yourself to that?
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Well, one, I think I love pain, I love the punishment, and what better environment than one home building?
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But then take it to the next level and go custom home building.
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And oh boy, man, like I looked in the mirror the other day and I was like where did all this gray come from?
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This was over man, it's custom home building, like it's running off the back of my head and it's turning gray in the process.
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Can I just get one of the other Ten four?
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Well, and so now owner operator of McMahon Custom H custom homes.
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And how long has that been running and kicking, oh man, it's.
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A year and a half is how long the business has legally been formed, but may 1st, so as of today.
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This recording 30 days ago is when I?
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I said that's it, I'm leaving my job.
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That's paying me a lot of money.
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I I'm comfortable, I've got everything I need and I'm going to go figure it out and I'm going to do the damn thing.
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That's what I'll talk.
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Okay, oh, this is so great.
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So, folks, if you didn't catch that, mr Joshua here had an amazing job, a pretty good paying job.
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It was heavy, he had a lot of responsibility, a lot of influence within the organization and he decided to leave the security of that job to go all in the McMahon Custom Homes business.
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So was it easy, was it simple, to make that decision?
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I mean, I'm still scared today when people are like, how's it going?
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I'm like I'm scared out of my mind.
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I've got to.
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Things are coming together Like things that I put in motion a year and a half ago.
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It's all coming together Like when people were laughing at me.
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I'm like I don't know where I'm going.
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I don't know exactly how I'm going to get there, but I knew if I stayed true to what I wanted to do, I stayed true to my vision.
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I was going to achieve what I wanted to achieve and I've exceeded what I thought I was going to do.
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I saw a post from you it was yesterday here, the last few days that you had set a revenue target, that you said oh wait a minute I got to reset that and up that bad boy half a million.
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Yeah, it's true.
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That's a crazy thing to think about.
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It's like I set a target of a million and my wife said how in the world are you going to go from zero to a million overnight?
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And I'm like I don't know.
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But this is what I'm going to do.
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And three months into the new year, without even stepping out on my own, I had enough leads and things in motion, nothing secured, but enough momentum that I'm like if I don't bump this up, I'm going to underserve my company.
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Yeah, yeah, you'll shoot low right, aim high, miss low.
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You'll have phenomenal outcomes, all right.
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So one thing I want to point out, because I've had the same experience year after year in my business.
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I've just been in business over three years now, and two things.
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One, what you think is going to happen is likely smaller than what's in store for you, provided you have been on the path, meaning focused on serving others, focused on delivering others, focused on sharing your gifts and talents.
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Doing that creates a springboard or a launchpad for amazing outcomes.
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So, whatever you can imagine, multiply it times 10 and you're still probably going to miss it right, like it's nuts.
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Now the other thing that I kind of picked up and I'd love to get your thoughts on it maybe you don't have the same problems I have.
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I know chasing revenue targets for me, like chasing money, is dangerous because I'm an addict, right, and there's a lot of nefarious things that I could do to get those dollar targets, and so I had to shift and say, sure, the revenue targets, I don't even think about them anymore.
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I think about more in terms of how many people can I impact, how many people can I serve and how do I do that faster.
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That's the drive.
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There's revenue attached to that.
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But if I'm focused on making the numbers, I know how to cheat real good and I don't need that in my life.
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So how do you balance that?
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Because I know you're a very intentional leader, visionary thinker.
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How do you balance the impact you're going to have on the world, or rather, how do you connect the impact you're going to have on the world with your revenue targets and the business KPIs that are necessary so that you can stay?
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operating yeah, the biggest thing for me.
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Okay.
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So from a custom home building perspective, I wanted to say, look, I want a revenue target of X dollars.
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I'll just tell you, three years from today I'd like to be a seven and a half million.
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What I don't want is seven and a half million in 20 houses.
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I want, want 7.5 million in four to six homes.
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So I don't want to increase the number of jobs.
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That I'm going to do.
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I want to increase the size of project I'm taking on.
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So when you talk about 10x your goals, I want to 10x the size of house I'm going to do so.
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I'm going to do the same number of homes because for me, leading in a way that I'm serving others and making sure that I'm delivering that client satisfaction and that wow factor to each client, I can't do that when I exceed the number of homes I'm building.
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So I can set a higher target goal for our revenue and still deliver what I want and stay true to McMahon Custom Home by doing the same number of homes.
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So I'm very intentional about that part.
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If I do seven and a half million, but I'm losing the touch and what makes me special and my company special, I might as well go work for somebody else, because that's what I've done my whole career.
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I love it.
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I love it.
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When I first started, I was always I'm an expert critic.
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If y'all don't know that, I'm a phenomenal critic, I'm really great at judging people, and so when I had like real jobs, I would always get really critical and frustrated with the bosses, the people that were making the decisions, because they would always oversell our capacity.
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They would always get more work than we could like.
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We were equipped to handle it, and so it created this situation.
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We got the work.
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It's a big, sexy project.
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There's going to be a crane that's on the side of the freeway, we're going to get a lot of free marketing, like all the crap right.
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And then we had to hire new people, rush them in and take what we could get, and it just created a lot of pain for us anyways.
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So I'd always talk smack about it.
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And then I started my business and guess what happened in the first six months?
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I was running around, flying here, flying there, jumping on calls, just scatterbrained because I took on too many clients.
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I did the same thing that I used to critique them about, and then I had to put a system in place to manage that and I got it.
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I got it to where I wanted so that I could deliver the quality and depth of connection that I wanted to.
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That I know I can do, but I can't do it doing everybody.
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So when you're talking about, I'm not going to do 70 homes a year, I'm going to do seven at this value point, which will get me the seven and a half million or whatever that target is, that's it's so critical, jesse, and look, you're falling into the same trap that everybody does, because that's what we were trained to do.
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You went to school they taught you how to do eight to five.
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You go into the workforce they teach you how to drive for revenue.
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So we talk about customer satisfaction in our industry, but most of us, we're not really focused on it, so it's really just a talking point, right?
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It's like what you focus on is what you'll achieve.
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So what we focus on is how do we generate more revenue, how do we get it done faster and how do we get it done for less dollars?
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That's what we focus on, that's what we're going to get, and so I think what's so critical for me and to share with everybody is that you've got to create a vision that is so clear three years from today that decisions you're making will get you to that vision, and things that you say no to won't get you to your vision.
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I'm not going to do this, I'm not going to jump on this plane, because you're not helping me do what I want to do, which, for you, is serving others and building up our community.
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I want to give the LNM family member shout out.
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This one goes to Miss Sarah.
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Sarah took the time to send me this awesome message.
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She says how many times have you made the comment?
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There are just not enough hours in the day.
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If you're like me, I made it quite frequently.
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I recently attended the Do the Damn Thing Time Mastery Workshop with Jesse, and the nuggets that were taught and the mind shift that occurred totally changed my outlook on time management.
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Time is going to happen.
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It's how you manage yourself in that time that matters.
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Sarah, thank you for being one of the early victims that jumped in that first cohort of the Do the Damn Thing Time Mastery Workshop and taking the time to leave the comment.
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For the rest of the L&M family members out there, please feel free.
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I invite you and kind of beg you a little bit, to leave a comment, leave a review, do a share, and it gives me not only a little bit of confidence, because there's evidence that somebody's listening besides my family, but also gives me the opportunity to shout you out in a future episode.
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Yeah, yeah, you got it, man, a hundred percent.
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I have about a monthly cadence where I sit down and say okay, what stupid commitments did I make that I was excited, that's like they're.
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I get invited to like great opportunities to collaborate and do stuff and I of course I want to do it, of course I say yes and then I'm like, wait a minute, that's nope, that takes me off path.
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That takes me off the path.
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That takes me off the path.
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I got to go back and eat crow and most and every time people are like, okay, well, can you help me start?
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Hell, yeah, I can help you start, but, like carrying the ball with you, long-term, I can't do that because it takes me off the path, and so it's a constant recalibrating for me.
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Now you said something and I think it's going to connect directly to this vision idea, because I'm with you, I don't use the same language.
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I think if we can get into the how, the why, what it felt, and the how well, the LLM family member will get something they can latch onto and apply in their life, if they're not already doing it.
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So one thing you said was you started setting the path, laying the breadcrumbs, about a year and a half ago for what you're experiencing today, and so I think we get that metaphorically Sure, but what were the breadcrumbs.
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You got maybe a handful of concrete examples or steps.
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You started doing that.
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You did along the way that people were like whatever, bro, good luck, that's never going to work.
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Your head's in the clouds, that sort of stuff.
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Yeah, so it really was.
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I set a target date of January 1st 2025,.
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I'm going to leave, I'm going to step out on my own January 1st.
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So I said, okay, what do I need to do in 10 months or nine months to make that goal reality?
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And I said, okay, well, I've got to do.
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I've got to find land right Because I want to build houses.
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So I've got to find land because I'll build specs.
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I've got to create a customer base.
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So I said, okay, I'm going to attack social media.
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This is a free platform, it's not costing me money.
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So I've got an Instagram page.
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I've got a Facebook page and I was sharing content from my own personal build.
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So I built my house that I'm in now and I shared that content for a year.
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So I financed my own build with the bank and I used that content as kind of my jumping off point.
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And if you don't have that luxury, that's fine.
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Still, find a way to be sharing and building value.
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I want to inform the customers.
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You're trying to build that credibility of who you are as a person, but also give something to them so, even if they don't pick you as a builder, they're more knowledgeable on the people they do choose.
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So I started doing that religiously and I said look three times a builder.
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They're more knowledgeable on the people they do choose.
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So I started doing that religiously and I said look, three times a week I'm going to post to social media and then I would bump it up.
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And then it was two times a week or one time a week.
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I'm going to meet with a realtor or a mortgage broker and share my vision, my company, what I want to do.
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And that's where people would laugh at me and they're like what are you doing?
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Nothing is coming of this.
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Well, let me tell you what came of that.
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I did that for six months nonstop and I had a scoreboard.
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I'm like I'm holding myself accountable.
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Nothing's happening.
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I'm like, just stick with it, stick with it.
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I met with a banker that I've been with for a decade.
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They've known me, I trained her son and she said I need you to put you in touch with this person who does lending.
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I met with that person.
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I shared my vision.
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I said this is what I want to do.
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This is why I want to do it.
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I see a need in the market for customer service, putting our clients first, adding value these things that mean something to me.
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Two months later I've got a line of credit with the bank that now I can build one spec.
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I can take down one additional lot Like things started to fall into place that I didn't even realize were possible and then it was like pouring gasoline on this thing and I closed on my first lot in November.
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I started building on it the first of the year.
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I'm actually meeting a client in a couple hours to sign the first contract.
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Things are happening because I'm putting myself out there more than anything.
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I'm highly intentional.
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There's everybody you can imagine will tell you the reason it won't work.
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It will work because, just like you, jesse, I mean, I have no doubt there were people, including yourself, at times, that would say this isn't going to work.
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What am I doing?
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And you probably remind yourself do the damn thing, do the damn thing, just do it.
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You just kept going and learning and growing, and it's no different on this side.
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And here's the thing If there's things that you don't know, go network with people that are doing it, because most people will share that stuff with you, and if they won't, go find somebody else.
00:17:07.173 --> 00:17:10.122
Yeah, oh man, so much gold there.
00:17:10.122 --> 00:17:21.228
And I want to summarize it for the folks Like one thing you did you found a way to leverage social media and like organic, right, no paid ad, Right, no paid ad.
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You're just posting pictures of you doing the thing that you want to be, like telling the story that you want to do no-transcript.
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And so one of the things that I was talking to a friend back then and we're going back and forth and he's, he asked me to tell him what I was going to do with my business and I kind of described it and he said well, what are you worried about?
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And I'm like man, like I've never had a client, Like who's going to take a chance on me if I've never had a client?
00:18:03.423 --> 00:18:07.065
And he's Jesse, that's what you've been doing the past five years.
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And I said, oh crap, you're right, I had 50 clients.
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Now, we all had the time, had worked at the same company, but the value and the service that I was providing it was the same thing.
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So I already had the right and it's just like that.
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I'm like I got this.
00:18:27.492 --> 00:18:33.796
So, point being for folks out there that are in that space, I'm thinking about it.
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I want to.
00:18:35.196 --> 00:18:46.223
The scariest thing, like maybe the more most ambiguous thing, is how do you get the confidence You're already doing the thing right.
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You're doing this thing that you want to deliver to other people and spend most of your time doing that.
00:18:48.635 --> 00:18:49.378
You're already doing that.
00:18:49.378 --> 00:18:53.749
You just got to recognize that and then so you did that.
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I'm going to build my own house.
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I know how to build houses, Let me show the world.
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I'm going to post on social media Super simple, low friction.
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Now, the other thing that you did, that I didn't do, and I'm ultimate that's another data point of how blessed I am is you said I'm going to talk to realtors, bankers, et cetera, and I'm going to talk to this many on this frequency.
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And you just did it.
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And I'm sure your people, your close inner circle, are like what the hell are you doing?
00:19:26.903 --> 00:19:34.201
But I see that's just planting seeds, right, Like you, let people know which direction you're in.
00:19:34.201 --> 00:19:37.884
They may nurture and cultivate it and they may throw it away.
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They may nurture and cultivate it and they may throw it away, but you have proof that some of them said, oh, let me, I like that, Let me take care of it.
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And they've contributed to your path.
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And so getting very clear, these are some of the people or relationships I need to have to do the thing.
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Well, hell, let me start building them right now.
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What are you waiting for?
00:20:04.646 --> 00:20:06.770
I mean, those two things, Josh, are like so simple but ultra valuable.
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What I did, dummy, I quit my job and I started a business and I remember one of my bosses.
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He was an amazing dude.
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He's like all right, just he was down to help me.
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He says so, I want to help you, but tell me about your business development plan.
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And I said what's that?
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I don't even know what that is.
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Anyways, I got lucky because people recommended me referral and all that stuff.
00:20:31.806 --> 00:20:42.726
But what I should have done and I started doing, but I'm still not that great at it I should have told everybody I know 20 times that I was starting a business and what it was going to be.
00:20:42.726 --> 00:20:52.599
So the language you use was sharing your vision and you put it out into the world, and people want to see you win and they'll help you win.
00:20:52.599 --> 00:20:53.162
Am I lying?
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No, jesse, this is so gold and we're talking about it from a business standpoint.
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This isn't for business owners.
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If you're listening to this thing, I have no interest in running a business.
00:21:04.949 --> 00:21:06.392
That's fine.
00:21:06.392 --> 00:21:12.913
You can still create a vision for who you want to be in the future and share that with employers.
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This is where I want to be.
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If you're a foreman today, you want to be a vice president, you want to aim for the stars, share it with other people, because what's going to happen is the hiring manager says I hear where you want to go.
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We don't have that position in our company.
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We don't have that growth trajectory, because what will happen is what happened to me.
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I'm very ambitious, as I'm sure you can tell.
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I wanted to take over the world.
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I wanted to run the company.
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